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Are you a digital creator?
If so, keep reading.
I constantly notice that a lot of you are only offering one version of your product.
Let me tell you:
You are losing money.
You should be offering multiple versions of it.
Here are 4 reasons why:
If so, keep reading.
I constantly notice that a lot of you are only offering one version of your product.
Let me tell you:
You are losing money.
You should be offering multiple versions of it.
Here are 4 reasons why:
1/ Comparison
It's the only way to know the value of something.
We do it all the time, consciously and unconsciously.
We compare and then determine if it is a bargain or a rip-off.
Give options to compare to...
Or risk being compared with the competition.
It's the only way to know the value of something.
We do it all the time, consciously and unconsciously.
We compare and then determine if it is a bargain or a rip-off.
Give options to compare to...
Or risk being compared with the competition.
2/ Different Products for Different Audiences
Some people want a cheeseburger.
Some people want a Big Mac.
If you are not offering both, your customer will turn to someone that does.
As simple as that.
Some people want a cheeseburger.
Some people want a Big Mac.
If you are not offering both, your customer will turn to someone that does.
As simple as that.
3/ Increasing your odds
When you offer only one product, the odds are 50/50.
"Should I buy this? "Yes / No.
When you offer different versions, the question changes, and your odds increase.
"Which one should I get?"
Different approach. Different outcome.
When you offer only one product, the odds are 50/50.
"Should I buy this? "Yes / No.
When you offer different versions, the question changes, and your odds increase.
"Which one should I get?"
Different approach. Different outcome.
4/ Persuasion
When you offer different versions
You can make one option noticeably better than the rest
And drive your customer towards a specific version.
It's called the Decoy Effect.
Companies use it all the time.
So should you.
When you offer different versions
You can make one option noticeably better than the rest
And drive your customer towards a specific version.
It's called the Decoy Effect.
Companies use it all the time.
So should you.
So how can you start?
Try offering 3 different versions of your product
1) Your product
2) Your product + VALUABLE bonuses
3) Your product + VALUABLE bonuses +
Mentorship / Call / Personalized Analysis.
Do this and you're set.
Try offering 3 different versions of your product
1) Your product
2) Your product + VALUABLE bonuses
3) Your product + VALUABLE bonuses +
Mentorship / Call / Personalized Analysis.
Do this and you're set.
Thanks for making it to the bottom!
This is one of the strategies I talk about in my pricing e-book.
If you are a digital creator of any kind, it was made exactly for you.
Here is a 30% discount.
Valid only until midnight. https://gumroad.com/l/GetItR/specialoffer
This is one of the strategies I talk about in my pricing e-book.
If you are a digital creator of any kind, it was made exactly for you.
Here is a 30% discount.
Valid only until midnight. https://gumroad.com/l/GetItR/specialoffer
