Are you a digital creator?

If so, keep reading.

I constantly notice that a lot of you are only offering one version of your product.

Let me tell you:

You are losing money.

You should be offering multiple versions of it.

Here are 4 reasons why:

1/ Comparison

It's the only way to know the value of something.

We do it all the time, consciously and unconsciously.

We compare and then determine if it is a bargain or a rip-off.

Give options to compare to...

Or risk being compared with the competition.

2/ Different Products for Different Audiences

Some people want a cheeseburger.

Some people want a Big Mac.

If you are not offering both, your customer will turn to someone that does.

As simple as that.

3/ Increasing your odds

When you offer only one product, the odds are 50/50.

"Should I buy this? "Yes / No.

When you offer different versions, the question changes, and your odds increase.

"Which one should I get?"

Different approach. Different outcome.

4/ Persuasion

When you offer different versions

You can make one option noticeably better than the rest

And drive your customer towards a specific version.

It's called the Decoy Effect.

Companies use it all the time.

So should you.

So how can you start?

Try offering 3 different versions of your product

1) Your product
2) Your product + VALUABLE bonuses
3) Your product + VALUABLE bonuses +
Mentorship / Call / Personalized Analysis.

Do this and you're set.

Thanks for making it to the bottom!

This is one of the strategies I talk about in my pricing e-book.

If you are a digital creator of any kind, it was made exactly for you.

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