What was largely missing from the conversation during Juneteenth to “buy Black” was calling upon corporations, large-scale charities, and government organizations to also “buy Black.”

Thus, you would be hard pressed to find a Black-owned tech company like mine (Resilia) on those lists. While individual consumers can and should do their part, moving the needle requires entities with deep and wide reach to adopt this mandate as well.

To this point, buying Black means increasing the number of contracts and procurement opportunities for Black-owned companies — many of which exist to help change systems by offering innovative solutions to age-old problems.

When I saw all the corporations removing their ads from Facebook , I couldn’t help but think which Ad agencies owned those lucrative contracts . And this is why we must go beyond a call for consumer buying.

This is primarily the convo I want ya to have and why I wrote https://medium.com/@sevetri/the-invisible-hand-why-fighting-systemic-racism-goes-beyond-consumer-buying-and-funding-22af3adf90ee