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[10 Psychological Reasons People Will Buy From You]
~ THREAD ~
~ THREAD ~
1. [FEAR]
People will stay up until 2 am stressing about their problems. Find the solution to this problem & people will flock to it.
2. [INSTANT GRATIFICATION]
People will pay double, even triple just to get it now, not later.
3. [BASIC HUMAN NEEDS]
Food, shelter, water, etc.
People will stay up until 2 am stressing about their problems. Find the solution to this problem & people will flock to it.
2. [INSTANT GRATIFICATION]
People will pay double, even triple just to get it now, not later.
3. [BASIC HUMAN NEEDS]
Food, shelter, water, etc.
4. [CONVENIENCE]
If you can save people time/energy, they'll pay you large sums of money (VERY effective with wealthy people).
5. [EGO]
Convince people that your product makes them 'superior'. People will pay thousands just for that status alone.
If you can save people time/energy, they'll pay you large sums of money (VERY effective with wealthy people).
5. [EGO]
Convince people that your product makes them 'superior'. People will pay thousands just for that status alone.
6. [ACCEPTANCE]
People want to be apart of something that makes them feel comfortable, understood, and accepted. Build a brand that reflects this.
7. [RELIEF]
It's human nature to avoid pain. Meaning people will usually pay big money to avoid it.
People want to be apart of something that makes them feel comfortable, understood, and accepted. Build a brand that reflects this.
7. [RELIEF]
It's human nature to avoid pain. Meaning people will usually pay big money to avoid it.
8. [SCARCITY]
The anxiety that something might run out and 'not getting enough' is huge. Think of what happened with toilet paper during lockdown
9. [STORIES]
You can build insanely deep connections with emotional stories that relate to your customer's lifestyle & pain points
The anxiety that something might run out and 'not getting enough' is huge. Think of what happened with toilet paper during lockdown
9. [STORIES]
You can build insanely deep connections with emotional stories that relate to your customer's lifestyle & pain points
10. [FULFILMENT]
The idea that you might die feeling 'unfulfilled' is terrifying (ever wonder why people going through a mid-life crisis buy supercars? They feel like time is 'running out')
The idea that you might die feeling 'unfulfilled' is terrifying (ever wonder why people going through a mid-life crisis buy supercars? They feel like time is 'running out')
This thread is scratching the surface on 'Why People Buy'
I plan on diving deeper into this topic on my email list if this thread gets enough interest/engagement.
Here's the link: http://www.aarongrt.com
I plan on diving deeper into this topic on my email list if this thread gets enough interest/engagement.
Here's the link: http://www.aarongrt.com
