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taking a break from writing to do a thread rating airline logos:
highest rating is 10/10 fyi
Aegean Airlines
Old Logo: 5/10, old school 80s business look is cool again
New Logo: 4/10, corporate and boring but i liked what they did to modernize the seagull motif
Old Logo: 5/10, old school 80s business look is cool again
New Logo: 4/10, corporate and boring but i liked what they did to modernize the seagull motif
Aer Lingus
Old Logo: 5/10, boring but the glyphic serif def felt more "Irish"
New Logo: 3/10: feels like a header for a cheesy irish tech blog
Old Logo: 5/10, boring but the glyphic serif def felt more "Irish"
New Logo: 3/10: feels like a header for a cheesy irish tech blog
Aero Contractors (Nigeria)
8/10, love the old-school vintage look, clean lines and bold colors.
8/10, love the old-school vintage look, clean lines and bold colors.
Aero Mongolia
8/10, cool bird
8/10, cool bird
Aeroflot
3/10 but the soviet logo was sick af tho
3/10 but the soviet logo was sick af tho
Aerolíneas Argentinas:
4/10, once again the corporate modern light sans serif is a plague, and once again the old logo was sick af
4/10, once again the corporate modern light sans serif is a plague, and once again the old logo was sick af
Aeromar
7/10, very much appreciate them committing to the old-school 80s computer typeface
7/10, very much appreciate them committing to the old-school 80s computer typeface
Aeromexico
6.5/10, it's corporate but the iconography is great
6.5/10, it's corporate but the iconography is great
Afriqiyah Airways
Old logo: 7/10, very cool MSOffice 97 vibes
New Logo: 2/10, generic late aughts corporate
Old logo: 7/10, very cool MSOffice 97 vibes
New Logo: 2/10, generic late aughts corporate
Air Algérie
7.5/10, simple design, gracefully communicates forward motion and speed
7.5/10, simple design, gracefully communicates forward motion and speed
airBaltic
6/10, humanist sans-serif logo done right with interesting color scheme that looks cool on livery, overall branding is fun and energetic
6/10, humanist sans-serif logo done right with interesting color scheme that looks cool on livery, overall branding is fun and energetic
Air Botswana
7/10, the zebra print is nicely articulated, communicates adventure; logo is light and well-spaced with slight retro feel
7/10, the zebra print is nicely articulated, communicates adventure; logo is light and well-spaced with slight retro feel
Air Cairo (new logo)
8/10, love the momentum, creative type design, bold colors, and unique flair
8/10, love the momentum, creative type design, bold colors, and unique flair
Air Canada
5/10, same generic sans serif font but at least it's a cohesive logo and they didn't do the dumb glossy gradient thing in the late-00s
5/10, same generic sans serif font but at least it's a cohesive logo and they didn't do the dumb glossy gradient thing in the late-00s
Air China
7/10, I appreciate that Air China kept their old-school square sans serif logo (which has neat cold war vibes)
7/10, I appreciate that Air China kept their old-school square sans serif logo (which has neat cold war vibes)
Air Dolomiti
7/10, we stan a geometric sans serif king
7/10, we stan a geometric sans serif king
ftr I'm skipping around in the list a bit, it just so happens that most airlines start with "air"
Air France
6/10, nice, clean 2010s logo; I feel like this is what American Airlines was going for when they did their redesign but were too incompetent to get there
6/10, nice, clean 2010s logo; I feel like this is what American Airlines was going for when they did their redesign but were too incompetent to get there
I would like to revise my Air Canada rating to 6/10 because upon further review it's def in the same league as Air France
Air Greenland
6/10, feels like a cellphone company but still kinda neat
6/10, feels like a cellphone company but still kinda neat
Air India
8/10, typeface has extremely cool 70s vibes
8/10, typeface has extremely cool 70s vibes
Air Koryo
7/10, all hail our juche overlords, would put on streetwear
7/10, all hail our juche overlords, would put on streetwear
I'm def skipping around now lol I did not realize how many airlines there are
Air Zimbabwe
8/10, the African airlines are so good at doing cool logos that don't give a shit about western corporate aesthetics
8/10, the African airlines are so good at doing cool logos that don't give a shit about western corporate aesthetics
Air Asia
9/10, Virgin Atlantic could never
9/10, Virgin Atlantic could never
Alitalia
9/10, still feels like a really fast 70s racecar
9/10, still feels like a really fast 70s racecar
ANA
9/10, once again proving the point that good design is timeless and you don't have to change your logo every 10 years if it's a good logo
9/10, once again proving the point that good design is timeless and you don't have to change your logo every 10 years if it's a good logo
Allegiant
5/10, always felt like the logo was for a fruit brand
5/10, always felt like the logo was for a fruit brand
American Airlines
1/10, fuck you bring back the massimo vignelli logo (which was 10/10)
1/10, fuck you bring back the massimo vignelli logo (which was 10/10)
Avianca
6/10, simple, clean, effective, same as air canada and air france
6/10, simple, clean, effective, same as air canada and air france
Bahamas Air
7/10, it's busy but at least it's fun
7/10, it's busy but at least it's fun
Bangkok Airways
8/10, a last vestige of old-school airline exotica
8/10, a last vestige of old-school airline exotica
man a lot of airline logos look the same, so i'm skipping around to ones i find interesting
Corendon Airlines
6/10, but there definitely is something to be said for the need for cuteness in aviation and at least this one is cute
6/10, but there definitely is something to be said for the need for cuteness in aviation and at least this one is cute
Cubana Airlines
9/10, proof that retro ≠ dated
9/10, proof that retro ≠ dated
Delta
1/10, remember when delta used to be cool
1/10, remember when delta used to be cool
easyJet
9/10, you can't go wrong with orange + cooper black. hope they never change it
9/10, you can't go wrong with orange + cooper black. hope they never change it
Emirates
5/10, always looked like a bank logo to me
5/10, always looked like a bank logo to me
Fastjet
8/10, cool bird
8/10, cool bird
Helvetic Airways
4/10, can't believe they didn't use helvetica
4/10, can't believe they didn't use helvetica
Hop!
6/10, any logo that conveys the idea that air travel is even remotely fun, easy, or exciting deserves some recognition
6/10, any logo that conveys the idea that air travel is even remotely fun, easy, or exciting deserves some recognition
ok i have to get back to work, I'll pick this up later this evening
ok im back
Iceland Air
5/10 this one has always bothered me. i thought the scandinavians were supposed to be good at doing minimalism
5/10 this one has always bothered me. i thought the scandinavians were supposed to be good at doing minimalism
Japan Airlines
9/10 one of the greatest of all time logos. simple, exciting, effective. also bird
9/10 one of the greatest of all time logos. simple, exciting, effective. also bird
also they had the common sense to realize that you can't improve on perfection hence they did a reverse american airlines and went back to their dope midcentury imagery
i do have a soft spot for the 80s logo because it was trapped squarely in the middle of the pomo-to-neomodern interzone
Jetstar
8/10, I've said it once and I'll say it again: you can never go wrong with neo-grotesk sans serifs
8/10, I've said it once and I'll say it again: you can never go wrong with neo-grotesk sans serifs
JinAir
8/10, embracing the y2k aesthetic is a bold choice, also lime green never fails to look cool on planes
8/10, embracing the y2k aesthetic is a bold choice, also lime green never fails to look cool on planes
Joon
9/10, this looks sick af - clearly embracing the midcentury verve, capturing futurism and momentum and cool all at the same time
9/10, this looks sick af - clearly embracing the midcentury verve, capturing futurism and momentum and cool all at the same time
ah, well, nevertheless, https://aviationvoice.com/why-has-air-frances-joon-airline-for-millennials-failed-201901211846/
cool livery tho, but again, i am the target audience
KLM
9/10 - classically modern, simple, looks good on everything and at all scales
9/10 - classically modern, simple, looks good on everything and at all scales
Korean Air
9/10 - a total classic, one of the few serif logos left it seems like, gives it cool vintage vibes
9/10 - a total classic, one of the few serif logos left it seems like, gives it cool vintage vibes
as you can tell this thread is deeply serious, using official design terms like "vibes"
Kish Air
2/10 logo looks like an orange floating on a sea of red toothpaste. also i feel like they definitely don't care about me
2/10 logo looks like an orange floating on a sea of red toothpaste. also i feel like they definitely don't care about me
Kulula Airlines
6/10, the logo is ok but what really rules is that they did a McMansion Hell on their planes' livery
6/10, the logo is ok but what really rules is that they did a McMansion Hell on their planes' livery
we stan the shitpost plane
LAM
8/10, the African airlines continue to kill it with these bold, in your face logos that feature birds
8/10, the African airlines continue to kill it with these bold, in your face logos that feature birds
Level
5/10, this one definitely gives off "pandering to millennials" vibes but ends up looking like a hip new look for H&R Block
5/10, this one definitely gives off "pandering to millennials" vibes but ends up looking like a hip new look for H&R Block
I'll wrap up the thread with golden oldies eg Continental, Braniff, Northwest, Southeast, old school Frontier, etc
But for now onward through the list
Liat Airlines
8/10 this is the logo equivalent to a Michelle Branch song. i feel like cameron diaz could be in the commercials. la croix vibes.
8/10 this is the logo equivalent to a Michelle Branch song. i feel like cameron diaz could be in the commercials. la croix vibes.
Lion Air
6/10, cool logo, scary airline
6/10, cool logo, scary airline
LOT
8/10, love that they've kept the old logo which feels weirdly fresh and corporate at the same time
8/10, love that they've kept the old logo which feels weirdly fresh and corporate at the same time
Lufthansa
10/10, proof that if it ain't broke don't fix it, you can't mess with perfection, etc
10/10, proof that if it ain't broke don't fix it, you can't mess with perfection, etc
Mango Airlines
7/10 because *I* like it but also it irrefutably looks like a soda brand not an airline
7/10 because *I* like it but also it irrefutably looks like a soda brand not an airline
Middle East Airlines
3/10, You know those faux-streetwear t-shirts they sell at Forever 21 that look intentionally lo-fi and say shit like "ketchup"? this fits right in.
3/10, You know those faux-streetwear t-shirts they sell at Forever 21 that look intentionally lo-fi and say shit like "ketchup"? this fits right in.
Network Aviation
5/10, I appreciate the sheer gall it takes to use Calibri in a logo
5/10, I appreciate the sheer gall it takes to use Calibri in a logo
Nok Air
6/10, definitely one of the more fun logos but also the branding says breakfast sandwich place
6/10, definitely one of the more fun logos but also the branding says breakfast sandwich place
omg their subsidiary
3 star android game vibes
Norwegian
7/10, I love how it's weirdly stuck in the dot-com bubble age with the type kerning and the little swooshy plane
7/10, I love how it's weirdly stuck in the dot-com bubble age with the type kerning and the little swooshy plane
Peach Air
4/10, the difference between this and Joon Air is that Joon Air's color scheme and branding more accurately captures that jetsetting 70s corporate aesthetic whereas Peach looks like it's asking me to refinance my student loans
4/10, the difference between this and Joon Air is that Joon Air's color scheme and branding more accurately captures that jetsetting 70s corporate aesthetic whereas Peach looks like it's asking me to refinance my student loans
what if arial rounded light on navy rectangle. im a graphic designer now
Qatas
5/10 aw man they came for my bouncy boy
5/10 aw man they came for my bouncy boy
Qatar Airways
8/10 they did not need to go this hard with that sweet 80s corporate lewk
8/10 they did not need to go this hard with that sweet 80s corporate lewk
REX Airlines
2/10
2/10
designer guy: bro what if i did this left-handed lmao
other designer guy: bro that looks like shit
corporate guy passing buy: hey now that's something!
other designer guy: bro that looks like shit
corporate guy passing buy: hey now that's something!
Rossiya
Before: 5/10 airline logo but in a good way
After: 6/10 airline logo but in a bad way
Before: 5/10 airline logo but in a good way
After: 6/10 airline logo but in a bad way
update: i've had to re-evaluate Porter because I've been informed that the mascot is a raccoon and he's friends with a seagull. the cute ads are 8/10, the logo still sucks shit though. https://twitter.com/davidcapizzano/status/1279227166018768898?s=20
Ryanair
3/10, incredible history of sucking shit in every way possible. miserable airline
3/10, incredible history of sucking shit in every way possible. miserable airline
don't show this to the deus vult guys
