Are you making the most of @gumroad?
[A THREAD]
Have you ever bought a course or ebook?
Was it a waste of your money?
How can you tell?
Is it actually making any DIFFERENCE to you?
Here I present a model called the "Kirkpatrick Evaluation Model"
[A THREAD]
Have you ever bought a course or ebook?
Was it a waste of your money?
How can you tell?
Is it actually making any DIFFERENCE to you?
Here I present a model called the "Kirkpatrick Evaluation Model"
This was invented by Donald Kirkpatrick and is used in business and teaching.
It measures how effective training is.
There are four levels which I will break down:
1. Reaction
2. Learning
3. Behaviour
4. Results
The best communication has results on all these levels.
It measures how effective training is.
There are four levels which I will break down:
1. Reaction
2. Learning
3. Behaviour
4. Results
The best communication has results on all these levels.
Think of a course/ebook you bought recently....
1. REACTION
- How did you respond to the training?
- What was your gut response
or
?
- Did it hold your interest?
- Was it well designed?
- did it leave you on a high or a "meh"?
This is the first step to a great course
1. REACTION
- How did you respond to the training?
- What was your gut response


- Did it hold your interest?
- Was it well designed?
- did it leave you on a high or a "meh"?
This is the first step to a great course
But if a "positive reaction" was all it gave you, that's not enough....
2. LEARNING
- What new skills have you picked up?
- What do you know that you did not beforehand?
- How have your existing skills been developed?
- Can you actually remember the content?
There's more..
2. LEARNING
- What new skills have you picked up?
- What do you know that you did not beforehand?
- How have your existing skills been developed?
- Can you actually remember the content?
There's more..
3. BEHAVIOUR
- If you can remember it, are you DOING it?
- how are you changing your PRACTICE?
- what habits need to be dropped/added/improved?
If you are not changing your behaviour, buying the course was pointless.
And finally...
- If you can remember it, are you DOING it?
- how are you changing your PRACTICE?
- what habits need to be dropped/added/improved?
If you are not changing your behaviour, buying the course was pointless.
And finally...
4. RESULTS
If you enjoyed it, learned something, and put it into practice then....
- what measurable difference is it making to your results?
- What is the R.O.I?
- are you making more money than you paid for the course?
- What is the bottom line benefit in cold results?
If you enjoyed it, learned something, and put it into practice then....
- what measurable difference is it making to your results?
- What is the R.O.I?
- are you making more money than you paid for the course?
- What is the bottom line benefit in cold results?
If you paid good money for a course...
simply to "enjoy reading it"
you have probably wasted your money.
You need to:
1. Enjoy it
2. Remember it
3. Do it
4. Profit from it
If you have all 4 steps covered then the course was worth the money!
simply to "enjoy reading it"
you have probably wasted your money.
You need to:
1. Enjoy it
2. Remember it
3. Do it
4. Profit from it
If you have all 4 steps covered then the course was worth the money!
[THREAD END]
Thank you for reading!
I hope this had helped you gain value in your learning.
I want you to gain return on your investment of time and money!
Please RT if this has helped you in order to help others
Thank you for reading!
I hope this had helped you gain value in your learning.
I want you to gain return on your investment of time and money!
Please RT if this has helped you in order to help others
