Are you making the most of @gumroad?

[A THREAD]

Have you ever bought a course or ebook?

Was it a waste of your money?

How can you tell?

Is it actually making any DIFFERENCE to you?

Here I present a model called the "Kirkpatrick Evaluation Model"

This was invented by Donald Kirkpatrick and is used in business and teaching.

It measures how effective training is.

There are four levels which I will break down:

1. Reaction
2. Learning
3. Behaviour
4. Results

The best communication has results on all these levels.

Think of a course/ebook you bought recently....

1. REACTION

- How did you respond to the training?
- What was your gut response or ?
- Did it hold your interest?
- Was it well designed?
- did it leave you on a high or a "meh"?

This is the first step to a great course

But if a "positive reaction" was all it gave you, that's not enough....

2. LEARNING

- What new skills have you picked up?
- What do you know that you did not beforehand?
- How have your existing skills been developed?
- Can you actually remember the content?

There's more..

3. BEHAVIOUR

- If you can remember it, are you DOING it?
- how are you changing your PRACTICE?
- what habits need to be dropped/added/improved?

If you are not changing your behaviour, buying the course was pointless.

And finally...

4. RESULTS

If you enjoyed it, learned something, and put it into practice then....

- what measurable difference is it making to your results?
- What is the R.O.I?
- are you making more money than you paid for the course?
- What is the bottom line benefit in cold results?

If you paid good money for a course...

simply to "enjoy reading it"

you have probably wasted your money.

You need to:

1. Enjoy it
2. Remember it
3. Do it
4. Profit from it

If you have all 4 steps covered then the course was worth the money!

[THREAD END]

Thank you for reading!

I hope this had helped you gain value in your learning.

I want you to gain return on your investment of time and money!

Please RT if this has helped you in order to help others