Regarding the Facebook ad boycott: it's a step for a brand to publicly share that they are pausing ads due to concerns around hateful content. But what would be more powerful is if executives from these companies shared their "asks" of FB which will determine their next steps.

- What data are they analyzing during this time period?
- How will they decide if/when to go back up on FB?
- Are they testing other platforms in the interim?
- Does that budget get reassigned or does it stay parked until there are learnings?

It's one thing to make a sweeping statement, but it's another to take that time to investigate, analyze, and learn. And, for the brands that choose to do this, it would be wildly valuable to share their findings more broadly.

My concern: many will slowly (and quietly) go back to spending on FB when the camera is off. And not only does this hurt the movement, but it also doesn't hold FB accountable in the long run.