We can finally stop blaming Amazon for all of retail's woes. The COVID Effect is real. It’ll be the final nail in the coffin for many retailers with underlying issues ie TM Lewin / wardrobes becoming more blended over past decade due to more flexible working.

. @mazzaknights and I discuss this in our #Amazon book, a trend perfectly summed up by @ctshirts founder:

To be fair, no one could have predicted this would be THE BREAKTHROUGH LOOK of 2020 https://twitter.com/TMLewin/status/1266391644158427136?s=20

It’s sad to see another iconic brand disappear from the high street but if you were struggling to remain relevant pre-pandemic, you certainly won't be relevant after. This is retail Darwinism on steroids. #tmlewin