We can finally stop blaming Amazon for all of retail& #39;s woes. The COVID Effect is real. It’ll be the final nail in the coffin for many retailers with underlying issues ie TM Lewin / wardrobes becoming more blended over past decade due to more flexible working.

. @mazzaknights and I discuss this in our #Amazon book, a trend perfectly summed up by @ctshirts founder:

To be fair, no one could have predicted this would be THE BREAKTHROUGH LOOK of 2020 https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> https://twitter.com/TMLewin/status/1266391644158427136?s=20">https://twitter.com/TMLewin/s...

It’s sad to see another iconic brand disappear from the high street but if you were struggling to remain relevant pre-pandemic, you certainly won& #39;t be relevant after. This is retail Darwinism on steroids. #tmlewin