"Ultra Processed" sounds horrid. Yuck.
But by that definition only one of these 👇 isn't. Can you guess which? https://twitter.com/KitchenBee/status/1277950317309693954
Let's see....
So results - 70% were wrong.

I'll go into detail, but that was really my point. "Ultra Processed" sounds vile.
It's a scary word which most people think means 'unhealthy'.

I deliberately chose difficult foods to highlight that. None of them are particularly unhealthy.
So first up Pack of Wholemeal Bread.

= Ultra Processed.

Despite being wholemeal, high in fibre etc.
However, if it had been 'freshly made' and not packaged it would only be 'Processed' losing it's Ultra status.

No less nutritious, though & keeps longer.
Secondly, Organic Blueberry Yoghurt.

= "Ultra Processed"

Despite, being a fermented 'superfood', the fact it is a 'Fruit Yoghurt' makes it Ultra.

Natural yoghurt & fruit is only 'minimally processed'. Nutritionally, again not much different.
Next the big one. That Pie!

Many said it looked homemade. Sadly it still would be 'Ultra Processed'.
As a 'Ready to Heat' item containing meat extracts and pastry.

Pies are fine & healthy as part of a balanced diet.

But tbf perhaps I should have used a pic like this 👇
And lastly, the right answer

Yes those pineapple lolly's are 'minimally processed' according to Nova.

They are 100% juice, so squeezing and freezing is all that's been done to the fruit.

They are prob the least overall nutritious food, but also the least processed.
The aim of processing is to make food "safer, palatable and longer lasting".

"Ultra-processed foods tend to be highly palatable, convenient, shelf stable, and affordable, and are often marketed in ways that appeal to children."

Let's not throw the baby out with the bathwater
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