Nope. Scott Adams didn’t lose his job for being white. He lost it because overall, the network was not performing well and pivoted to corner a an underserved market/demographic to make more money, rather than competing unsuccessfully with other networks on the same playing field.
He is quoted as saying “It was on UPN, a network that few people watch” and that “We were also scheduled to follow the worst TV show ever made.” Dilbert was a strong player on a weak team and that team lost.
The show was ultimately cancelled because irresponsible network execs did a super shitty job of quality control early in the networks history and there was a lot of collateral damage when they decided to focus on that new audience.
I was the producer for a time block of kids’ TV shows, but when the target demographic turned out to not be strong enough, we got cancelled and lost our jobs, while the network pivoted to find a stronger demographic - that’s one of the many painful ways TV works.
When that happened, I recognized that the inexperienced executives put too much money and not enough research into an audience they did not understand. I don’t blame the new target audience for my loss. I trusted the powers that be to do their jobs and it was they who failed me.
So when he says he lost his job for being white, that’s a gross misrepresentation, and since he’s intelectually smart person he must already already know that this is untrue.
He didn’t lose his gig because he is white. He lost it because a network exec rightfully felt his material wasn’t relatable to a black audience.
Watching a white guy suffer through the environment of red tape corporate America isn’t going to resonate with an audience who have been systematically excluded from or held back in said environment.
It’s easy to point to UPN shows during that era that had white people involved in a position of power and creativity - Girlfriends and Star Trek Voyager are the 2 that come to my mind the fastest.
And while It blows that Scott Adams had a shitty experience in the world of TV production, most people do. It’s not a pleasant, kind business. But his blaming black people for his career problems is promoting baseless hatred and stoking racist ideas to cover for hurt pride.
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