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1/ I& #39;ve been thinking on how can we expand the niche blockchain gaming community in a way that would organically integrate ourselves with the larger gaming communities. Thread & Test Results 
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2/ One of the best things about the blockchain gaming community is it is a subset of an already vibrant crypto community - bitcoin, ethereum and more. This subset, due to its creative orientation, is predisposed to inclusivity. Meaning more positive experiences on social media.
3/ Due to this inclusive make-up, and by "inclusive" here I mean opinions & perspectives generally being widely appreciated from all participants. Since the group is more collaborative in nature, engagement and participation is simply higher across projects.
4/ People on social media tend to wary from toxic/negative experiences. So if you post a rant as opposed to a thought piece, the thought-piece will see more contemplative responses. A one-off rant might see higher engagement, but continued toxicity will create engagement drop-off
5/ While engagement from the cryptocurrency community can fluctuate alongside the market volatility, what we& #39;ve seen from the blockchain game community since 2018 is that it continues to grow steadily month over month.
6/ The blockchain game community can do a few things to kick-up broader engagement, many of which are currently being implemented: great referral programs, in-game incentives, events and challenges, and of course delivering great gaming experiences.
7/ We& #39;ve seen many projects start to lean into decentralized assets as prizes to help promote engagement across social media channels, to highlight the unconventional viral marketing opportunities that blockchain assets bring; including airdrops to targeted audiences.
8/ Understanding the intersection of the blockchain game community and broader entertainment community has piqued my interest with my background in producing crypto-puzzles and other viral marketing tactics that drive higher engagement from audiences.
9/ What I& #39;ve seen from some recent social media experiments that I& #39;ve performed is that when I include an image of myself in some manner, engagement analytics skyrocket to 50%. If I were to pay for this sort of engagement it would cost thousands of dollars.
10/ So my next question was, if I were to promote this content, and I already know that it has an inherently higher chance of audience engagement - will engagement persist or is it because the engagement is coming from a committed hardcore audience.
11/ What I have found is that the engagement persists. The 50% engagement metrics sustain across any generic audience who encounters the content.
12/ Often, as a creative, I think about low cost efforts - what do I already have and possess that can make the biggest impact at the lowest cost.
13/ Over the years I have built a brand, I have made friends, I have learned some hard social media lessons, and have been forced to get over my shyness... not to mention I have an awesome team and company that I am very proud of.
14/ Making games is hard. And it& #39;s frig& #39;n expensive. To say taking on two industries at the same time was a challenge is an understatement. I have learned a lot from the process and after 2 years my startup is still alive and kicking.
15/ From here, I& #39;m going to start producing more experimental posts based on my recent findings. In the very near future I will be combining what I have learned about targeted marketing with what I know about blockchain asset incentives.
16/ As an example, imagine an image of a cosplayer showing a tomb-raider inspired outfit, targeting an existing fanbase. The image would also contain the information needed to unlock a similar in-game characters for something like @neondistrictRPG.
17/ I see a future where an influencer could promote a rare tradable avatar skin by using special filters. The gamer audience could snag it for a limited time to sport it in-game, or perhaps across numerous games and other social platforms. /fin
