I wouldn’t be the strategist / neek that I am if I didn’t want to quantify the performance of #BlackPoundDay. It was so amazing to see us supporting each other’s businesses and endeavours. May it long continue! If you participated in BPD, please answer these questions https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏾" title="Rückhand Zeigefinger nach unten (durchschnittlich dunkler Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (durchschnittlich dunkler Hautton)">

1. What do you sell?
2. Did you see an increase in sales on BPD?
3. How much did your sales increase % or £?
4. How many followers did you gain on BPD?

We hold so much economic power, let’s continue to be intentional in where we spend & support RThttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🖤" title="Schwarzes Herz" aria-label="Emoji: Schwarzes Herz">

#BlackPoundDay #BlackTwitter

Example for you:

1. Candleshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔥" title="Feuer" aria-label="Emoji: Feuer">
2. Yes girl! https://abs.twimg.com/emoji/v2/... draggable="false" alt="💴" title="Banknote mit Yen-Zeichen" aria-label="Emoji: Banknote mit Yen-Zeichen">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥳" title="Partying face" aria-label="Emoji: Partying face">https://abs.twimg.com/emoji/v2/... draggable="false" alt="💴" title="Banknote mit Yen-Zeichen" aria-label="Emoji: Banknote mit Yen-Zeichen">
3. 75% increase https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Rakete" aria-label="Emoji: Rakete">
4. +250 followers https://abs.twimg.com/emoji/v2/... draggable="false" alt="👋🏾" title="Waving hand (durchschnittlich dunkler Hautton)" aria-label="Emoji: Waving hand (durchschnittlich dunkler Hautton)">

If you’re “shy”, send your answers via DM & it will be anonymised https://abs.twimg.com/emoji/v2/... draggable="false" alt="👊🏾" title="Fisted hand (durchschnittlich dunkler Hautton)" aria-label="Emoji: Fisted hand (durchschnittlich dunkler Hautton)">

This small business owner increased sales by £68 through their participation in #BlackPoundDay, that’s a 194% increase in sales value. If this performance was sustainable for just 1 week, they would generate approx. £476 more a week. Note I always derisk assumptions to be safehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="❗️" title="Rotes Ausrufezeichen" aria-label="Emoji: Rotes Ausrufezeichen">

Jewellery brand made £73.50, from what’s shared it shows the importance of marketing your products & services. If your customers don’t know you exist, how will they buy? Get a strong marketing strategy outside of amazing days such as #BlackPoundDay to continue conversionhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Rakete" aria-label="Emoji: Rakete">https://abs.twimg.com/emoji/v2/... draggable="false" alt="❗️" title="Rotes Ausrufezeichen" aria-label="Emoji: Rotes Ausrufezeichen">

1683% SALES INCREASE PEOPLE! Drops mic. For people who are using Shopify, please do use the performance dashboard and stats! BlackPoundDay https://abs.twimg.com/emoji/v2/... draggable="false" alt="🖤" title="Schwarzes Herz" aria-label="Emoji: Schwarzes Herz">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Rakete" aria-label="Emoji: Rakete">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Rakete" aria-label="Emoji: Rakete">

I love this. Customer acquisition looks different for different businesses. When you’re selling a product it’s usually more transactional despite the marketing efforts that’s involved, when you’re selling a service, relationship building usually lengthens the time to converthttps://abs.twimg.com/emoji/v2/... draggable="false" alt="❗️" title="Rotes Ausrufezeichen" aria-label="Emoji: Rotes Ausrufezeichen">