I wouldn’t be the strategist / neek that I am if I didn’t want to quantify the performance of #BlackPoundDay. It was so amazing to see us supporting each other’s businesses and endeavours. May it long continue! If you participated in BPD, please answer these questions

1. What do you sell?
2. Did you see an increase in sales on BPD?
3. How much did your sales increase % or £?
4. How many followers did you gain on BPD?

We hold so much economic power, let’s continue to be intentional in where we spend & support RT

#BlackPoundDay #BlackTwitter

Example for you:

1. Candles
2. Yes girl!
3. 75% increase
4. +250 followers

If you’re “shy”, send your answers via DM & it will be anonymised

This small business owner increased sales by £68 through their participation in #BlackPoundDay, that’s a 194% increase in sales value. If this performance was sustainable for just 1 week, they would generate approx. £476 more a week. Note I always derisk assumptions to be safe

Jewellery brand made £73.50, from what’s shared it shows the importance of marketing your products & services. If your customers don’t know you exist, how will they buy? Get a strong marketing strategy outside of amazing days such as #BlackPoundDay to continue conversion

1683% SALES INCREASE PEOPLE! Drops mic. For people who are using Shopify, please do use the performance dashboard and stats! BlackPoundDay

I love this. Customer acquisition looks different for different businesses. When you’re selling a product it’s usually more transactional despite the marketing efforts that’s involved, when you’re selling a service, relationship building usually lengthens the time to convert