“An increase in sales and more brand recognition overseas...this is why distribution & manufacturing companies say ‘BTS BTS’”

Distribution & manufacturing companies are going all in to get @BTS_twt as their advertising models bc there’s a widespread perception that as soon +

[contd] as companies get them, it’s a great opportunity to not only increase sales but to increase recognition. Their advertising model fee is $2.5-$4.2M. But bc the industry has failed to sign them, there’s now a situation where companies are chomping at the bit to get them.+

The stories of how FILA exhausted all of their personal connections to get @BTS_twt to sign their contract and how Bodyfriend spent a whole year explaining the background and the growth of the company to persuade BigHit are already famous among ARMY.

There are 8 companies that have @BTS_twt as endorsers:
KB Bank
Lotte Duty Free
Hyundai Motors (Palisade, Nexo)
Samsung Electronics (Galaxy)
FILA
Kyungnam Pharma (Lemona)
Bodyfriend
Lotte Chilsung Cider
If you add collaborations, the number increases.

The first reason for sending “lovecalls” to @BTS_twt is most definitely bc of the increase in sales. #BTS ’s biggest appeal is that the age range of their fandom is wide. They range from teens to those in their 50s so there’s no restriction in the amount of monetary consumption.

For ex, the Samsung Galaxy20+/Buds+ @BTS_twt bundle sold out within 1 hr despite the $1300+ price. Bodyfriend posted the most sales since their inception in May when they announced their massage chair sales = 47.8M even with a higher price tag than the phones.

Other products advertised by @BTS_twt or in collaboration with #BTS , have outperformed expectations. The BTS tmoney cards targeted for the those in their teens/20s sold in CU stores are so popular, they’re always in short supply. Their collab with SYSTEM created chaos when +

[contd] the clothing sold out in the preorder period.

There’s also an added benefit bc when @BTS_twt simply signs a contract with a domestic company, it increases brand recognition overseas. The nationalities of ARMY are as diverse as their ages. In fact, Lemona raised their +

[contd] their profile thanks to @BTS_twt’s global popularity & by launching #BTS Lemona products in the US via Amazon & China via Taobao last year.

FILA used the group more actively on a company level by opening an off twt acct for FILA KOREA. In 7 months, they have 330k fllwers

On the 14th, @BTS_twt held their online concert, which was a good opportunity. The concert featured ads from their endorsements including Lotte Chilsung, FILA, Lemona and Samsung. BigHit reported 756k viewers. It’s not easy to expose 750k people all over the world to ads at once.

One industry source said, “ @BTS_twt’s advertising model fee is the highest in the industry but their impact is beyond imagination. For brands who want to expand to overseas markets, it’s an opportunity to raise their brand recognition in the shortest amount of time. +

[contd] “In Korea, @BTS_twt’s image itself is positive, so it has a big effect on raising the image of a brand.”
#BTS #방탄소년단
http://m.newspim.com/newsamp/view/20200626000907