https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤗" title="Umarmendes Gesicht" aria-label="Emoji: Umarmendes Gesicht">Read this! Exclamation marks make messages seem more friendly! Use lots of them! Also, emojis! https://abs.twimg.com/emoji/v2/... draggable="false" alt="❤️" title="Rotes Herz" aria-label="Emoji: Rotes Herz">

When women write at work, they often use more exclamation marks and snuggly writing! https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥰" title="Smiling face with 3 hearts" aria-label="Emoji: Smiling face with 3 hearts">

Is this because of a difference in women? Or a difference in how we treat women? *Hugs!*https://abs.twimg.com/emoji/v2/... draggable="false" alt="😺" title="Lächelndes Katzengesicht mit offenem Mund" aria-label="Emoji: Lächelndes Katzengesicht mit offenem Mund"> https://twitter.com/kf/status/1276978626836049920">https://twitter.com/kf/status...
What is the penalty for *not* writing in a way that coddles the reader enough? https://abs.twimg.com/emoji/v2/... draggable="false" alt="⭐" title="Mittelgroßer Stern" aria-label="Emoji: Mittelgroßer Stern">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌈" title="Regenbogen" aria-label="Emoji: Regenbogen">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🐶" title="Hundegesicht" aria-label="Emoji: Hundegesicht"> Lash back from dudes?

What is the penalty for seeming *too* cheery and deferential? https://abs.twimg.com/emoji/v2/... draggable="false" alt="💙" title="Blaues Herz" aria-label="Emoji: Blaues Herz">https://abs.twimg.com/emoji/v2/... draggable="false" alt="💚" title="Grünes Herz" aria-label="Emoji: Grünes Herz">https://abs.twimg.com/emoji/v2/... draggable="false" alt="💛" title="Gelbes Herz" aria-label="Emoji: Gelbes Herz">https://abs.twimg.com/emoji/v2/... draggable="false" alt="💜" title="Violettes Herz" aria-label="Emoji: Violettes Herz"> Not enough "leadership presence?"

Thread that needle!
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌸" title="Kirschblüte" aria-label="Emoji: Kirschblüte">Some of your co-workers are literally incapable of taking feedback from a Black woman, no matter how valid!https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌸" title="Kirschblüte" aria-label="Emoji: Kirschblüte"> There& #39;s literally no way for her to phrase it that doesn& #39;t generate rage from him!https://abs.twimg.com/emoji/v2/... draggable="false" alt="🐣" title="Schlüpfendes Küken" aria-label="Emoji: Schlüpfendes Küken">

But her job requires her to review other people& #39;s code. Every day!https://abs.twimg.com/emoji/v2/... draggable="false" alt="🐰" title="Hasengesicht" aria-label="Emoji: Hasengesicht">

Smile more!
Even women that master these additional constraints on communication, use some percentage of their mental energy to do so.

This creates a performance drag.

This sprinter is fast! But if her peers don& #39;t also have parachutes, she& #39;ll probably either look slower, or get tired first
So what& #39;s the solution? If the game is rigged so that women can& #39;t win... then change the game. Change the rules so they don& #39;t have to thread that needle.

Y& #39;all love Star Trek right? Basically catnip for tech folk? Well then Kobayashi Maru the communication rules on your team. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👍🏿" title="Thumbs up (dunkler Hautton)" aria-label="Emoji: Thumbs up (dunkler Hautton)">
You only have to do this a few times to start changing the culture on your team.

When a woman faces this type of criticism for written comms:

1) Talk to dude about it. Tell him it& #39;s not OK.

2) Tell the woman that her text was fine.

3) Tell her you that you talked to dude.
Do it every time you see it, but I promise, you& #39;ll only do it a few times before you start to notice a change.

Confession: I& #39;m not as good a manager as folk think I am! https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤫" title="Schh!-Gesicht" aria-label="Emoji: Schh!-Gesicht"> The initial improvement seen in my reports isn& #39;t all them "getting faster." I just cut parachutes off. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤷🏿‍♂️" title="Achselzuckender Mann (dunkler Hautton)" aria-label="Emoji: Achselzuckender Mann (dunkler Hautton)">
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