In a 15 secs of fame culture, virality is true power. @tiktok_us has created an engine that produces 100x the viral sensations @youtube does on a daily basis which means it's become our new pop culture machine. It perfectly feeds the social -> traditional media hype cycle.

Sensations are created on TikTok then twitter/daily media drives the story outside of TikTok's walls until traditional news media like the @nytimes is deconstructing the stories that have broader staying cultural impact. Its a perfect pyramid of amplification.

This happened on YT before but at such a less frequent pace because of the algorithmic design. YT gazing is more about Gangnam Style and Pew Die Pie/T-Series record breaking than ephemeral virality. And @instagram for the most part has none of this.

This all drives the epic growth of a company like @BookCameo who can instantly help those going viral monetize. The time between virality and monetization is now literally 24 hours where it was 24 DAYS before Cameo. And this new pairing of virality and monetization is

By 24 days I mean you can find brand sponsors, make some merch, etc... in a few weeks in the old model. You can monetize your time literally same day if a market of customers is there waiting for you. It is now.