Telling stories creates belief in the mind of your customers

The biggest Cult heroes of our day are great storytellers.

Every good story is based on Character, desire, and conflict.

This is known as ''the Plot''

# A Thread.

Flesh out your story to hook into people's emotions by;

1. Building rapport with the character;

You want people to get into rapport with the character quickly.

Do this by making the character;

- A victim of some force, so we want to root for them

- Making him powerful, so we want to be like them

- Putting him in jeopardy, so we worry about them

- Making him likable, so we want to be with them.

- Make the character likable, so we want to be with them

- Sharing his flaws so we find him very relatable.

2. Establish desire for something more:

Every story is about a journey towards pleasure or away from pain.

Make sure to establish this core desires;

- Desire to win; The character may be trying to win the heart of something or money etc.

- Desire to escape; the character wants to get away from something causing pain

- Desire to stop; the character wants to stop something from happening.

- Desire to retrieve; The character wants to obtain something back.

In all good stories, the hero is actually on two journeys;

The one that everyone sees (The Journey of Achievement),

The one that's hidden (The Journey of Transformation).

3. Introduce conflict;

In pursuing the goal, there must be seemingly insurmountable obstacles.

If it doesn't seem impossible for the hero to get what they want,

People won't care as much.

The goal is to elicit emotions and you can't do that without conflict.

Introduce conflict by playing on these 5 turning points;

- The new opportunity;

The new opportunity sets them off to start off their journey,

It's the backstory of their ''WHY''

- Change of plans;

This is where the character's outer motivation is revealed,

the visible goal with an endpoint is established.

- Point of no return;

The character commits to achieving a goal but something happens that makes it a do-or-die affair.

It's no longer a should but a MUST.

- The major setback;

Something must happen to the character which causes us to believe that all is lost.

He has a last all-or-nothing shot at the desire.

- The climax;

Here the character must face the biggest obstacle of the entire story and determine their faith.

Every successful movie has this pattern