The hidden secrets of writing a persuasive copy:

- List benefits over features.

- Put your biggest benefit in headline.

- Use AIDA (Attention, Interest, Desire, Action) formula.

- Use scarcity & social proof.

- Use simplicity.

- Be specific.
- Focus on current goals AND how it'll solve problems in future.

- Use offers.

- Use clarity.

- Force a bandwagon effect

- Make sure that pictures are pro-looking
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