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I believe the type and quality of content from athlete social handles will soon match that of traditional sports channels.
(Someone suggested athletes should stop using social media while in-season to stay focused on their sport, so I wrote this in response)
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(Someone suggested athletes should stop using social media while in-season to stay focused on their sport, so I wrote this in response)
In the near future, an active athlete channel wonât mean the media is coming solely from the player.
Itâll come from different sources, published on a schedule, like youâd see on ESPN or any media outlet.
Itâll come from different sources, published on a schedule, like youâd see on ESPN or any media outlet.
Youâll expect to see highlights, feel good stories, pregame photos, postgame videos, live footage, athlete interviews, talking heads, behind the scenes, community stories, etc.
All from an athleteâs handle.
They will be producers, yes.
But athletes will also HAVE producers.
All from an athleteâs handle.
They will be producers, yes.
But athletes will also HAVE producers.
Examples
When athletes take selfie videos and post on social, thatâs like a postgame interview.
When they go live with others, itâs like talking head programming.
When they show life from their perspective, thatâs similar to behind the scenes or community moments.
When athletes take selfie videos and post on social, thatâs like a postgame interview.
When they go live with others, itâs like talking head programming.
When they show life from their perspective, thatâs similar to behind the scenes or community moments.
In between those athlete-produced posts, their channel will be filled with highlights supplied by their âproducerâ.
Or you might see curated clips (from the past or from fans) to tell a feel good story.
Or you might see curated clips (from the past or from fans) to tell a feel good story.
When the games are live, they might even give permission to third parties to stream live, showing the competition from their perspective.
All of these pieces of content work in sync to provide a well-rounded sports media experience and creates a valuable fan connection.
All of these pieces of content work in sync to provide a well-rounded sports media experience and creates a valuable fan connection.
In this future, there is a chance that the majority of the content is supplied TO the athlete, not BY the athlete.
This way, if the athlete wants to shutdown social media in-season, their personal content stops, but their channel stays active with relevant, produced content.
This way, if the athlete wants to shutdown social media in-season, their personal content stops, but their channel stays active with relevant, produced content.
Itâs important to note that I do not believe the âproduced contentâ can or will replace the personal content that makes athlete accounts so great to follow.
Iâm advocating for a future where fans receive more content from their favorite athletes â more often.
Iâm advocating for a future where fans receive more content from their favorite athletes â more often.
Sports media was once produced by a few conglomerates.
Then leagues built their own channels.
Then teams built their own channels.
This decade, youâll see more and more athletes turn their social handles into sports channels of their own.
Canât wait.
Then leagues built their own channels.
Then teams built their own channels.
This decade, youâll see more and more athletes turn their social handles into sports channels of their own.
Canât wait.
