A KPI I would love to set for every CTO/CPO at a media org: reduce login-walls for existing subscribers. Every successful password entry should be a negative signal.

If I’m a subscriber, ideally shouldn’t hit a login wall on the same device ever.

Lots of little things that can easily fix a lot of my frustrations
1. auto-login from email newsletter.
2. Email me login link which auto redirects to logged-in article.
3. If coming from a known IP, assume I’m a subscriber first. Don’t make me search for a tiny “sign in” link.

4. Loosen the limits of max # of sessions per account. Account for phone/tablet/desktop/multiple browser cookie sandboxes

5. Easy ways to tie together account number/email/physical address if you have print version (looking at you FT).

6. If you have a print version, merge account management with online version. Don’t make me search through two totally disconnected experiences.

Nothing as frustrating as having to consistently figure out how to login into something you’ve paid for.