I'm asked by a lot of people what we think of "Virtual Events"

We've already had 25,000+ attendees to our Virtual Events so far this year and will have 60,000+ by Sep 30

Bear in mind, I know too much :)

1/ One thing is clear, major events will be "hybrid" in future. We've had streaming of live events for years but it was never very important. "Streaming" will evolve into "hybrid" for live events and will use >>much<< better tools and systems.

This will be great

2/ On the other hand, people misunderstand the business side. Events are a $100b+ industry (!) -- yes.

Because bringing people together in IRL creates leads and business in a different way than webinars, Zooms, whitepapers, etc.

Marketers we talk to want this back ASAP

3/ Covid-19 is nuts in U.S. right now, but in Europe and even parts of Asia, folks are already planning returns to IRL events at scale. Safer events, but IRL events.

People want to go to Coachella, Dreamforce, SaaStr etc. Not just watch it online.

And marketers want it

4/ So I think "Virtual Events" software will shrink dramatically in 2021 and 2022. It is getting an artificial boost from budgets from IRL Events.

This happened in Mobile Events software. Briefly huge. Today an almost $0 category.

5/ But ...

5/ But I think the best "Virtual Events" vendors will evolve rapidly and become Hybrid Vendors (we need this) and potentially, disrupt Cvent and old school vendors

Those vendors cannot support hybrid, web, etc really

That's a huge software business

Go disrupt that