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Slack Connect on Wednesday and Salesforce Everywhere on Thursday. What& #39;s going on? Get some 
https://abs.twimg.com/emoji/v2/... draggable="false" alt="☕️" title="Heißgetränk" aria-label="Emoji: Heißgetränk"> this is going to take a while. $work $crm $zm $msft $veev
1/
We have discussed how TEAMS is really a way to protect Outlook and is really more directly competing with Zoom than a direct competitor to Slack. Excel/Ppt power users are not the issue; it& #39;s everyone else whose work moved into Slack as a central nervous system vs. outlook.
We have discussed how TEAMS is really a way to protect Outlook and is really more directly competing with Zoom than a direct competitor to Slack. Excel/Ppt power users are not the issue; it& #39;s everyone else whose work moved into Slack as a central nervous system vs. outlook.
2/
Salesforce& #39;s problem here is arguably just as bad if not worse.
-Slack has been quite popular as a front end amongst sales teams for data mgmt
-CRM providers pounced on this early on with slackbots to broadcast sales data as messages
-Integrations into Slack have become ubiq
Salesforce& #39;s problem here is arguably just as bad if not worse.
-Slack has been quite popular as a front end amongst sales teams for data mgmt
-CRM providers pounced on this early on with slackbots to broadcast sales data as messages
-Integrations into Slack have become ubiq
3/
But wait doesn& #39;t Salesforce have Chatter? How can Slack be a threat?
-Yea, Salesforce has had Chatter since it morphed from a social network to an asynchronous collab feed that worked across all devices.
Problem is Chatter missed the mark....
But wait doesn& #39;t Salesforce have Chatter? How can Slack be a threat?
-Yea, Salesforce has had Chatter since it morphed from a social network to an asynchronous collab feed that worked across all devices.
Problem is Chatter missed the mark....
4/
What& #39;s wrong with Chatter?
1) Sfdc mobile app is let& #39;s just say not optimal user experience.
2) Cross org collab doesn& #39;t work if everyone in the org isn& #39;t using the product. & w/ respect to Chatter non-sales employees are an issue.
3) Integrations limited.
4) Asynchronous lmtd
What& #39;s wrong with Chatter?
1) Sfdc mobile app is let& #39;s just say not optimal user experience.
2) Cross org collab doesn& #39;t work if everyone in the org isn& #39;t using the product. & w/ respect to Chatter non-sales employees are an issue.
3) Integrations limited.
4) Asynchronous lmtd
5/
Slack has effectively replaced whatever original vision Salesforce had for Chatter.
-It& #39;s real-time
-The whole org typically adopts it
-Integrations are limitless
- And most importantly it works on any device very well
All that& #39;s been missing CRM wise is external comms.
Slack has effectively replaced whatever original vision Salesforce had for Chatter.
-It& #39;s real-time
-The whole org typically adopts it
-Integrations are limitless
- And most importantly it works on any device very well
All that& #39;s been missing CRM wise is external comms.
6/
-Slack Connect basically is opening the door to conversational commerce. Anyone, whose followed this in the consumer space knows about velocity & engagement.
- Faster sales team cycles+ Faster customer response times
This is value prop dilution 4 the stand-alone CRM vendor.
-Slack Connect basically is opening the door to conversational commerce. Anyone, whose followed this in the consumer space knows about velocity & engagement.
- Faster sales team cycles+ Faster customer response times
This is value prop dilution 4 the stand-alone CRM vendor.
7/
Salesforce has consequently decided to offer customers this...
Salesforce has consequently decided to offer customers this...
8/
What is Salesforce trying to do?
- Protect its core offering by enhancing functionality (Just like MSFT)
-Try to bring the time spent back into its application (Like MSFT)
- Stave of unit economics erosion. CRM& #39;s can run 3-15x a slack subscription per user. (similar to msft)
What is Salesforce trying to do?
- Protect its core offering by enhancing functionality (Just like MSFT)
-Try to bring the time spent back into its application (Like MSFT)
- Stave of unit economics erosion. CRM& #39;s can run 3-15x a slack subscription per user. (similar to msft)
9/
Salesforce is a few years too late w this move
- User behavior has naturally gone out of CRM into Slack because of ease of use and integrations. Trying to reverse that now is swimming against the tide.
- Slack $ value not something they can compete with at even 2x current cost
Salesforce is a few years too late w this move
- User behavior has naturally gone out of CRM into Slack because of ease of use and integrations. Trying to reverse that now is swimming against the tide.
- Slack $ value not something they can compete with at even 2x current cost
10/
These moves are reminder that the SAAS WARS I wrote about this time last year are ramping up.
Think about what I wrote about $Veev earlier in the week..
These moves are reminder that the SAAS WARS I wrote about this time last year are ramping up.
Think about what I wrote about $Veev earlier in the week..
11/
If $6-$10 a month slack is a threat to Salesforce what does that say about Veev whose LS CRM TAM was based of a $450 per user per month price tgt.
Crazy right?
If $6-$10 a month slack is a threat to Salesforce what does that say about Veev whose LS CRM TAM was based of a $450 per user per month price tgt.
Crazy right?
12/
How was Veev going to get there after spending few millions $ on a custom UX on top of http://Force.com"> http://Force.com $20 a month?
Easy...Chat, Video, Email, Maps etc
They would build add-ons they wouldn& #39;t have to pay Salesforce for to enhance the product offering and charge more$
How was Veev going to get there after spending few millions $ on a custom UX on top of http://Force.com"> http://Force.com $20 a month?
Easy...Chat, Video, Email, Maps etc
They would build add-ons they wouldn& #39;t have to pay Salesforce for to enhance the product offering and charge more$
13/
Does that make much sense today?
-Veev offers a white labeled Zoom offering called Engage and Approved Email. Yep, email again!
Does pharma want to pay $100-$125 a month for this per rep? It was savings 7 years ago...what is it now?
Is the CRM just a dumb database now?
Does that make much sense today?
-Veev offers a white labeled Zoom offering called Engage and Approved Email. Yep, email again!
Does pharma want to pay $100-$125 a month for this per rep? It was savings 7 years ago...what is it now?
Is the CRM just a dumb database now?
