Why are so many creators being dropped from the Creator Program?

You know I like transparency with my projects, so here is a thread on why the Creator Program is structured the way it is so far. #WotCStaff

It is no secret that the amount of Magic creators has boomed in the last year/2 years. We needed something that could offer us a few things:

- Streamer support (giveaway codes, gems, and a formal way to contact us)
- Internal support (automation, organization)
- Data
- Legality

Additional things I wanted:

- Sponsored creator community
- Challenges to level up steams (viewership goals, entertainment)
- Bridge the gap between business ROI and fun for the community
- Global creator support, no cap of # participants (trying to get here now)

This program could not exist and receive support from multiple teams without serving these goals.

We cannot serve these goals if the majority of program members are not participating, because now we are unable to collect accurate data to see how the program is doing.

Without accurate data to review, we can't get the internal support needed to make the program rewarding. Without support, we don't have a program worth participating in.

Data we look at:

- Challenge popularity
- Channel growth
- Viewer activity

We decided to make it clear in the email communications for the program about inactivity/expectations. We send out three email warnings before a boot. At 7 days, 30, and 40.

Currently, to stay in the program, you only need to complete one Challenge within a 40 day range.

In the emails we let our creators know that if they need to take a break from the program and do not want to be kicked from it, to email our support inbox so we flag their account to not have this happen automatically. In the last email we also explain that you can reapply.

This program is still new, and a first of it's kind. We are always reading feedback and implement ideas when it can be done, and is indeed a great solution. For example, we are currently working at compiling all disclosure tweets into one, so that it is less spammy.

I am now aware that the emails were not being sent as they should (suspicion was now confirmed with receipts!)

Please email the support email address we supplied to you as part of the program and we'll get you back in ASAP.