THREAD 1/ My new book publishes today. Along with my co-author, @HarvardHBS professor @MichaelEPorter, here are some reasons why I’m donating all proceeds from “The Politics Industry” to @Pol_Innovation the nonprofit organization I started to catalyze political change in America:

2/ Because we have a political system problem—not a policy problem, or a politician problem. A recent survey of the American public and @HarvardHBS alumni produced this agreement: Our political system is America’s single greatest American weakness.

3/ Because everyday people have no impact on American policy. A joint study by @NorthwesternU and @Princeton found that “average Americans appear to have only a minuscule, non-zero, statistically non-significant impact upon public policy.” This shouldn’t be.

4/ Because of so many inspiring authors. Among them: @GregOrman @nealjsimon @JohnAvlon @leedrutman @HansRosling @DavidSchoenbrod @Yascha_Mounk @LarryDiamond @lessig @wendellpotter @DouglasESchoen @Sarah_Smarsh @JonHaidt @dambisamoyo @arthurbrooks @nytdavidbrooks.

5/ Because we need a new kind of philanthropy in America: Political Philanthropy—a special interest for the general interest. Political Philanthropy offers a huge return on investment by transforming the effectiveness of $4 trillion in federal and state spending.

6/ Because I believe in free markets. We need innovation, results and accountability—the best of what healthy competition in free markets delivers. We must have #freemarketpolitics.

7/ Because healthy competition delivers results. Our last balanced federal budget was thanks—in part—to Ross Perot. Clinton adviser @PaulBegala said it himself: “I am not sure we would have ever balanced the budget without the pressure Perot and his voters brought to the issue.”

8/ Because a political innovation tipping point is coming. Great minds and leaders are coming together–among them: @Smart_Campaigns @NickTroiano @AndrewShue @JBLyonRCI @Rob_Richie @dballouaares @KTeaFahey @ChadPeace @jbopdycke @KathrynAMurdoch @ruthgreenwood @jkmassey @debilynm…

9/ ...more great minds @MayaMacGuineas @HillRabbit @drisanahughes @joshuaglynn @jpudner @SamJMar @NancyPJacobson @austin_ramirez @mindyfinn @CynthiaRTerrell @davedodson307 @IOMcGehee @Nick_Penniman @dperryw76 @EvanMcMullin @TheShawnG @davidhawkings @SlaughterAM @bonk @saraeskrich

10/ Because it’s common sense. A recent online commenter said politics industry theory isn’t very impressive, because it sounds just like common sense. He meant it as a criticism, but I took it as a compliment. Who needs complicated when simple common sense is correct?

11/ Because we are the makers. As former Wisconsin Senator Robert “Fighting Bob” La Follette put it, “America is not made but is in the making. There is an unending struggle to make and keep government representative. Mere passive citizenship is not enough.”

12/ Because there’s already courageous bipartisan leadership. U.S. Reps. @RepGallagher and @RepHoulahan, who wrote the foreword to the book. Wisconsin State Sen. @SenKooyenga and Rep. @RepDanielRiemer are leading a legislative effort in the Badger State.

13/ Because we’re not gonna take it anymore. Twisted Sister had it right.

14/ I hope you’ll read our book. Let’s work together to start writing a new chapter of political change in America. https://www.amazon.com/gp/product/1633699234