260,000 pints. Sheesh. That’s one heck of a deep pocket macro move.

That’s 1476.8hL. At our Helles cost of goods & duty rate that’s about £141,772.8 (ex VAT) at cost. Fuck.

What’s 1476.8hL for context?

It’d take us 15 weeks to make that much beer (at our current output). https://twitter.com/jmcalder101/status/1275378541883011072
It’d take our best buds at @trackbrewco half a year to brew that much beer.

Our pals @RunawayBrewery? They’d have to brew for a year and a half to make that much beer.
At Camden’s size? Maybe a single day’s brewing?
New headline:

“Brewery gives away a single days’s beer, but knocks hundreds of indie brewery beers off draft taps as a result.”
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