Just want to put it out there. We at @thelede_in have not thrown money at social media promotions (except to boost 2 FB posts). For one we didn't and don't have the resources. More importantly we want our work to travel by word of mouth. (1/n) #Thread

Digital platforms are being asked to show numbers, numbers, numbers. How many likes, follows, pageviews, users etc. I've been told a zillion times - increase content on the site. Put out more short stories. More videos. Something. Anything. (2/n)

Some platforms aggregate news. Some simply translate stories from regional language dailies & put it up as their own. Others dump opinion & outrage by the ton. That's their style. No criticism. But @thelede_in will NOT do it. Why? (3/n)

We are journalists, that's why. Journalism takes time. It takes effort. It takes triple verification from independent sources. It takes boots on the ground. It takes conversations with multiple stakeholders. It takes integrity. (4/n)

We pride ourselves on all that. So there will be days when we may not publish a single article - because it's work in progress. There will be days when we publish just one report. And that's okay. Every single report we put out will have our stamp of credibility. (5/n)

And that's all that matters. A society that is weaponised with truth will be a powerful society. So if you like our work, spread the word. You, readers, are all we have. (N/n)

Team Lede. @VPremShanker @rejitweets @jeffjoseff @SuccessJose @ImranQureshi14 @ujinka @mansachenaprgda

@nav_journo @Sreeniv