Read on Twitter
1/ Ready to dive in to "How to crush it on Twitter" with @mkobach and @david_perell (two of my biggest role models on the platform)
- Twitter is the greatest platform to get feedback on ideas you want to write about because everyone is willing to give it
- Twitter is the greatest platform to get feedback on ideas you want to write about because everyone is willing to give it
2/
"On Twitter, you can build a network solely based on your clarity and quality of your thoughts."
That network can be strong too, CEO's, Angel Investors, VC's all love twitters. They interact heavily with their users (Great examples @shl @jasonfried @Suhail @tobi @levie)
"On Twitter, you can build a network solely based on your clarity and quality of your thoughts."
That network can be strong too, CEO's, Angel Investors, VC's all love twitters. They interact heavily with their users (Great examples @shl @jasonfried @Suhail @tobi @levie)
3/
Once you discover different Twitter communities (ie. Venture Capital Twitter, Financial Twitter) you can quickly integrate yourself and learn from everyone
Twitter is an open platform for sharing & acquiring knowledge, you do not have to stick to a niche for making friends
Once you discover different Twitter communities (ie. Venture Capital Twitter, Financial Twitter) you can quickly integrate yourself and learn from everyone
Twitter is an open platform for sharing & acquiring knowledge, you do not have to stick to a niche for making friends
4/
Part 1: Twitter Etiquette
How can you write a great tweet?
Compression - Make your tweets as concise as possible
No Spam - Do not use hashtags, Do not mass tag people in their tweets
Simplicity - People browse Twitter, they do not read it
Novelty - New ideas win
Part 1: Twitter Etiquette
How can you write a great tweet?
Compression - Make your tweets as concise as possible
No Spam - Do not use hashtags, Do not mass tag people in their tweets
Simplicity - People browse Twitter, they do not read it
Novelty - New ideas win
5/
How can you create a great feed?
Follow:
Individuals, not publications (they are human beings, much more interesting!!)
Avoid recommendations (politicians and celebrities are boring)
Once you find someone you like, look at who they are following and follow that circle
How can you create a great feed?
Follow:
Individuals, not publications (they are human beings, much more interesting!!)
Avoid recommendations (politicians and celebrities are boring)
Once you find someone you like, look at who they are following and follow that circle
6/
Who not to follow:
People that stress you out (this could be news sites that are reporting too frequently)
Spammers (people who no longer provide you value)
Who not to follow:
People that stress you out (this could be news sites that are reporting too frequently)
Spammers (people who no longer provide you value)
7/
Formatting is important!
Make each tweet easy to read, make the first line very engaging (remember people browse Twitter, they do not read it)
- Use lists
- Use bullet points
- Use parentheses
Your first line should be similar to subject line (one line!)
Formatting is important!
Make each tweet easy to read, make the first line very engaging (remember people browse Twitter, they do not read it)
- Use lists
- Use bullet points
- Use parentheses
Your first line should be similar to subject line (one line!)
8/
Treat tweeting like songwriting
Read each tweet you are about to post out loud. How does it flow? Everyone has an internal rhythm that will make it more memorable.
Pop songs are so easy to memorize because of rhythm and beats, apply that same lesson here
Treat tweeting like songwriting
Read each tweet you are about to post out loud. How does it flow? Everyone has an internal rhythm that will make it more memorable.
Pop songs are so easy to memorize because of rhythm and beats, apply that same lesson here
9/
How to add value:
Reply with quality
Reply with quotes
Pick new tweets
People will share with it, capitalizing on Twitter algorithm
Nothing else matters if you only apply junk. You need to aim to apply value.
How to add value:
Reply with quality
Reply with quotes
Pick new tweets
People will share with it, capitalizing on Twitter algorithm
Nothing else matters if you only apply junk. You need to aim to apply value.
10/
On Twitter Names:
@mkobach states:
1. Have more fun with your Twitter bio
2. Lululemon joke, be timely and trendy w/ name (How he has not changed out of something comfy due to WFH)
3. Experiment with different designs, and profile pictures, nothing is set in stone
On Twitter Names:
@mkobach states:
1. Have more fun with your Twitter bio
2. Lululemon joke, be timely and trendy w/ name (How he has not changed out of something comfy due to WFH)
3. Experiment with different designs, and profile pictures, nothing is set in stone
11/
Your Twitter Bio:
- Should convey everything about you clearly
- Tell people what they should expect when they follow you
- What gives you credibility?
- Add layer of what lens you are doing it through
- Stick to that with your tweets
Your Twitter Bio:
- Should convey everything about you clearly
- Tell people what they should expect when they follow you
- What gives you credibility?
- Add layer of what lens you are doing it through
- Stick to that with your tweets
12/
@anafabrega11 on her bio:
Her first line is basically her life motto and what everyone thinks of when they think of her.
Edupreneur is her own term that she coined - shows her creativity and personal monopoly
Clearly addresses what her audience is!
@anafabrega11 on her bio:
Her first line is basically her life motto and what everyone thinks of when they think of her.
Edupreneur is her own term that she coined - shows her creativity and personal monopoly
Clearly addresses what her audience is!
13/ David "The Writing Guy" or @mrsharma "The DTC Guy"
Be clear about what you stand for (Matthew - Social Media, Ana - Vision of Education)
Use your pinned tweet to be an extension of that brand you are are trying to build
Be clear about what you stand for (Matthew - Social Media, Ana - Vision of Education)
Use your pinned tweet to be an extension of that brand you are are trying to build
14/
You can write pseudonymously (!!)
You do not need to write under your real name, whether because of your job or something else.
- Generates mystery
- Clear set of principles that you post about
- People follow you based off your content not your name/brand
You can write pseudonymously (!!)
You do not need to write under your real name, whether because of your job or something else.
- Generates mystery
- Clear set of principles that you post about
- People follow you based off your content not your name/brand
15/
@mkobach takes over now
- Start with strategy (what are your goals?)
- Lets you know if you are succeeding or not
Someone should follow me __
I will only post about __, __ & __.
My regular content will consist of my key messages __, __ & __.
@mkobach takes over now
- Start with strategy (what are your goals?)
- Lets you know if you are succeeding or not
Someone should follow me __
I will only post about __, __ & __.
My regular content will consist of my key messages __, __ & __.
16/
Black circle: everything that you are interested in, everything that you can theoretically tweet about.
White circle: what you should actually be tweeting about, if you want to succeed on social media you have to be UNBELIEVABLY niche. That is how you start!
Black circle: everything that you are interested in, everything that you can theoretically tweet about.
White circle: what you should actually be tweeting about, if you want to succeed on social media you have to be UNBELIEVABLY niche. That is how you start!
17/
Once you grow, that is when you can SLOWLY expand, and when you expand to make sure you stay in your niche
Matt's example was starting off talking about white wine from a small town in France. Then once you have an engaged base, talk about wine in France.
Once you grow, that is when you can SLOWLY expand, and when you expand to make sure you stay in your niche
Matt's example was starting off talking about white wine from a small town in France. Then once you have an engaged base, talk about wine in France.
18/
What everyone needs to hear: The more niche you are, the more unique you are from everyone else. This is how you separate yourself from the pack.
What is something else no one else has done before?
Focus on a specific theme of a larger trend.
What everyone needs to hear: The more niche you are, the more unique you are from everyone else. This is how you separate yourself from the pack.
What is something else no one else has done before?
Focus on a specific theme of a larger trend.
19/
Lesson 2: Post (A LOT!)
Post every day for 30 days! At least.
Look back at what you posted and see what is successful. What resonated with the people (comments, likes, RT)
What missed the mark? What made each succeed? Was it the format, the content?
Lesson 2: Post (A LOT!)
Post every day for 30 days! At least.
Look back at what you posted and see what is successful. What resonated with the people (comments, likes, RT)
What missed the mark? What made each succeed? Was it the format, the content?
20/
After you reformulate your strategy, do it again!
Go back and hopefully you had more successful tweets this month than last, continue to analyze (was it posting times? what was attending at the time?)
Continue to always improve yourself and your tweets!
After you reformulate your strategy, do it again!
Go back and hopefully you had more successful tweets this month than last, continue to analyze (was it posting times? what was attending at the time?)
Continue to always improve yourself and your tweets!
21/
Lesson 3: Build yourself
Do not look at what is going well for other people and copy that. They have built up an audience for that and expect them to post about that.
Build an expectation in your audience so that they are more likely like, RT and engage when you tweet.
Lesson 3: Build yourself
Do not look at what is going well for other people and copy that. They have built up an audience for that and expect them to post about that.
Build an expectation in your audience so that they are more likely like, RT and engage when you tweet.
22/
Is there something wrong about using likes as a metric to judge success?
In the end, likes, RT's and replies are what gets impressions
Your goal is to make "yourself lighthouse for likeminded people"
Only way to attract people to you is for them to see your tweets
Is there something wrong about using likes as a metric to judge success?
In the end, likes, RT's and replies are what gets impressions
Your goal is to make "yourself lighthouse for likeminded people"
Only way to attract people to you is for them to see your tweets
23/
Building a following is not easy. Some days you will have no inspiration and some days you will have a lot
Find a happy medium. Write 20+ tweets on the day you have inspiration and store them for the days where you have none.
I keep my own Tweetboard in @NotionHQ
Building a following is not easy. Some days you will have no inspiration and some days you will have a lot
Find a happy medium. Write 20+ tweets on the day you have inspiration and store them for the days where you have none.
I keep my own Tweetboard in @NotionHQ
24/
Ride the wave of the flow state. When you can go the extra mile, go for it!
You are not stealing from your future self, you lose it once the wave is gone.
Take advantage of those flow moments in your life
Ride the wave of the flow state. When you can go the extra mile, go for it!
You are not stealing from your future self, you lose it once the wave is gone.
Take advantage of those flow moments in your life
25/
@will_mannon on the "go for it" window
We live in age of abundance, but conventional wisdom takes time to catch up
There is a gap that you can capitalize on that lets you create tremendous leverage of yourself, 99% of people are consuming
@will_mannon on the "go for it" window
We live in age of abundance, but conventional wisdom takes time to catch up
There is a gap that you can capitalize on that lets you create tremendous leverage of yourself, 99% of people are consuming
26/
Best quotes @david_perell & @mkobach
Best accounts marry what they want to be perceived at and what they are the best at.
Twitter gives you the ability to shrink the world to give you access to people would have never been able to talk to
Inspiration is perishable
Best quotes @david_perell & @mkobach
Best accounts marry what they want to be perceived at and what they are the best at.
Twitter gives you the ability to shrink the world to give you access to people would have never been able to talk to
Inspiration is perishable
27/
Wooh, that was a long thread. I appreciate everyone who has stuck to it at the very end!
I am a student, medium writer, and podcaster!
Check my writing on student productivity, work-life balance and education here: https://www.brandonzhang.com/
Wooh, that was a long thread. I appreciate everyone who has stuck to it at the very end!
I am a student, medium writer, and podcaster!
Check my writing on student productivity, work-life balance and education here: https://www.brandonzhang.com/
