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10 times Normani’s team missed opportunities and fucked her over: a thread 
1 - Not use the hype from her BBMA performance
This performance was the most talked about performance of the night, her name was in everybody’s mouths. Her team didn’t use the hype she had for anything. They could’ve easily released a song after this and it would’ve been a hit
This performance was the most talked about performance of the night, her name was in everybody’s mouths. Her team didn’t use the hype she had for anything. They could’ve easily released a song after this and it would’ve been a hit
2 - Not promoting Checklist in Europe
Slow Down and Checklist were droplets that received no promo but Checklist still managed to chart on the UK single charts (peaked at 98) and in Ireland. If the song was pushed a little in the UK, the song could’ve done much better over there
Slow Down and Checklist were droplets that received no promo but Checklist still managed to chart on the UK single charts (peaked at 98) and in Ireland. If the song was pushed a little in the UK, the song could’ve done much better over there
3 - Getting absolutely nothing from her Wilhelmina contract
She got signed to Wilhelmina Model to get deals in the fashion and modelling industry and 2 years later, we still haven’t seen anything come from this deal
She got signed to Wilhelmina Model to get deals in the fashion and modelling industry and 2 years later, we still haven’t seen anything come from this deal
4 - Releasing Waves almost a month after the initial performance
Waves was performed for the first time at the Tidal X concert on October 23, 2018 and the official version of the song was released November 15, 2018. Why wait so long before releasing the song?
Waves was performed for the first time at the Tidal X concert on October 23, 2018 and the official version of the song was released November 15, 2018. Why wait so long before releasing the song?
5 - Releasing the music video for Waves MONTHS after the song release
The official version of Waves was released on November 15, 2018 but her team released the music video on February 12, 2019, THREE whole months later. The hype around the song was already gone by then
The official version of Waves was released on November 15, 2018 but her team released the music video on February 12, 2019, THREE whole months later. The hype around the song was already gone by then
6 - No promo for Waves
Waves received little to no promo. The song got a performance in October 2018 and another one on Jimmy Fallon in March 2019 and that’s it.
Waves received little to no promo. The song got a performance in October 2018 and another one on Jimmy Fallon in March 2019 and that’s it.
7 - VEVO’s first LIFT artist of 2019
Normani got signed to become VEVO’s first LIFT artist of 2019, a deal that would’ve given her a big content/marketing push (performances and interviews) but we haven’t seen anything about this in almost 2 years
Normani got signed to become VEVO’s first LIFT artist of 2019, a deal that would’ve given her a big content/marketing push (performances and interviews) but we haven’t seen anything about this in almost 2 years
8.1 - Having no material before opening on the Sweetener World Tour
The SWT had a 1.8 million attendance with 97 shows and Normani had NO material to perform with. She had to cover songs and perform 4 of her own singles on tour. This would’ve been a great place to make new fans
The SWT had a 1.8 million attendance with 97 shows and Normani had NO material to perform with. She had to cover songs and perform 4 of her own singles on tour. This would’ve been a great place to make new fans
8.2 - Having no material before opening the Sweetener World Tour
We understand that making an album is a process, but they could’ve easily dropped an EP before the tour to have some for her songs to perform and keep the general public interested in her
We understand that making an album is a process, but they could’ve easily dropped an EP before the tour to have some for her songs to perform and keep the general public interested in her
9 - Not releasing Motivation in June/July
Yes, she was still on tour in June but releasing Motivation at the end of the summer was a bad move. Motivation is an upbeat, feel good song. It would’ve been the perfect song of the summer, but it was released too late
Yes, she was still on tour in June but releasing Motivation at the end of the summer was a bad move. Motivation is an upbeat, feel good song. It would’ve been the perfect song of the summer, but it was released too late
10 - The lack of promo for Motivation
The promotion for Motivation lasted a good 2-3 weeks and then her team completely dropped the ball. The song didn’t even have the chance to reach its full potential and they didn’t do any promo after the MTV VMAs performance
The promotion for Motivation lasted a good 2-3 weeks and then her team completely dropped the ball. The song didn’t even have the chance to reach its full potential and they didn’t do any promo after the MTV VMAs performance
*Bonus*
11 - The messy rollout for Diamonds
Diamonds was annonced 2 days before the song release and it was announced by random people working on the soundtrack before being officially announced. The music video was released late with no announcement and heads-up
11 - The messy rollout for Diamonds
Diamonds was annonced 2 days before the song release and it was announced by random people working on the soundtrack before being officially announced. The music video was released late with no announcement and heads-up
I don’t know what’s going on with her team but I’m praying they get it together for her lead and album release because based on their resume, it doesn’t look that good. Let’s hope and pray 
