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Take a look at this next news article about Apple.
Does it look like a journalist wrote it?
It was written by Gabrielle, a "journalist robot" designed by the Spanish company Narrativa.
We read more information generated by artificial intelligence (AI) than we can imagine.
Does it look like a journalist wrote it?
It was written by Gabrielle, a "journalist robot" designed by the Spanish company Narrativa.
We read more information generated by artificial intelligence (AI) than we can imagine.
From smart search systems to digital personal assistants, AI is evolving in different directions and impacting the way users access all media, whether through social media platforms or search engines.
Gabriele writes a million news stories a month for 25 international media outlets, such as the Spanish agency EFE and the Wall Street Journal. What other AI applications are being incorporated into newsrooms around the world?
Let's see:
Let's see:
The Washington Post has experimented on its own automated journalism model with Heliograf, a robot that made its debut in 2016 by covering the Rio Olympics, writing news articles by analyzing data on the games as they appeared.
The New York Times is working on the Perspective API tool, developed by Jigsaw (Under Google's umbrella), which will be able to moderate the comments section in published articles, detecting those comments that are more "toxic" and grouping them apart from the rest of the board.
One of the initiatives of Reuters is to create, with the help of the company Synthesia, a synthetic sports presenter who can speak in real time with the data provided by an algorithm. Synthesia got David Beckam to “speak” nine languages, implementing AI.
Agence France Presse (AFP) news agency uses AI to detect adulterated photos. According to the NYT, "About a third of the content published by Bloomberg News uses some form of automated technology."
The Spanish researcher in communication, Jorge Gallardo Camacho, says: “The journalistic robots are already among us, but they do not warn us of their existence (…) The reader has the right to be able to decide if he/she trusts more in a human or in a machine to be informed".
Journalism-related softwares perform basic tasks such as writing short texts from reliable data, fitting well into segments such as sports, economics, and electoral results. For now, they cannot give context or interpretations to a fact.
As in other businesses, the media is enthusiastic about AI because of the possibilities of increasing their profits in the industry. Automated news in simpler content means more staff available to focus in complex tasks.
It is also about shielding the communicational hegemony of neoliberalism with new technologies. Facebook already has advanced knowledge with its 'detect fake news' program.
On the other hand, the use of algorithms to selectively choose news for the individual reader by studying their 'search history' to keep them consuming, will optimize the control of the narrative with world trending events or topics.
None of these "digital services" is being debated or regulated, despite the clear noticeable ethical issues. In the coming years we will be exposed to higher volumes of synthetic news coming from the corporate media.
