Last week, I examined Robinhood's most recent 606 report to get a sense of its routing activity. As most in the industry know, they're not the only firm making $ from payment for order flow. TD, Schwab, and ETrade appear to have brought in more than $300m from PFOF in Q1. Thread.
In total, trading firms paid TDAmeritrade over $200 million through its brokerage and clearing divisions.

Payments for TDAmeritrade, specifically, totaled ~$103.2 million.
Meanwhile, E*Trade brought in $79.5 million from PFOF during the first quarter.

Interestingly, Morgan Stanley accounted for 17% of its payments. At the beginning of the year, MS agreed to purchase E*Trade in a $13bn deal
Charles Schwab — which has its own deal to acquire TDAmeritrade in the works — raked in $53 million from PFOF in Q1.
PFOF seems to be constantly vilified as big traders front-running orders.

So, in this piece, I take a moment to shed light on the benefits, specifically price improvement. The price improvement customers see from PFOF far exceeds what HFTs pay to retail brokers for their flow
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