Read on Twitter
For folks wondering how that ad in the Tennessean could have gotten through without being noticed - here& #39;s my theory.
I used to work as a designer - admittedly it& #39;s been a long time since I was in a newsroom, but here& #39;s how it went in my day.
A thread
1/
I used to work as a designer - admittedly it& #39;s been a long time since I was in a newsroom, but here& #39;s how it went in my day.
A thread
1/
Advertising & editorial are often in different parts of the building - these days probably different parts of the world. In fact it& #39;s quite common for the two to not physically interact. With the outsourcing of many news desks, lack of interaction is increased.
2/
2/
When designers lay out a page they don& #39;t necessarily see the ads. Often what they see is a blank box or a placeholder that may or may not have the name of the company on the ad space. Either way, designers are usually laser focused on the & #39;newshole& #39; - not the ad space.
3/
3/
When the desk is ready to send the pages to press, what should happen is that a proof is made. A proof is a print of the entire page. Since the Tennessean ad was full-page, the editorial desk would find little reason to make a proof since no news content was on it.
4/
4/
HOWEVER, the desk can - and should - view a preview of the page on the computer. A preview would convert the page from it& #39;s skeletal form (empty ad boxes) to its actual print version (full viewing of all content, including ads).
5/
5/
Again, since this was a full-page ad, no one probably even went to that page on the editorial side to preview it - again no news content.
6/
6/
Consequently, no one in editorial would have seen that page until they got a copy of the full paper after it went through the press run. By then, unfortunately, it& #39;s a published edition for the whole world to see.
7/
7/
But of course, someone in the advertising department sold that ad space. It was full-page 4-color, which ain& #39;t cheap. Now why the ad dept. didn& #39;t proof it first - or did and approved it - I guess we& #39;ll find out.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤷🏾‍♀️" title="Achselzuckende Frau (durchschnittlich dunkler Hautton)" aria-label="Emoji: Achselzuckende Frau (durchschnittlich dunkler Hautton)">
8 - end thread
8 - end thread
