Okay.. so my interest was spiked by looking at Geeta ma in the list and not #SidharthShukla so I did a little research.

Read through this.. while there needs to be a constant supply of content to keep the name relevant.. a demand from fans will create that opportunity.
A decent sized sample of around 3000 dictates the list. People from all over urban cities and towns predominantly in the Hindi speaking demographic.

So only being relevant on social media won't directly imply your position in the list.
However, relevance on social media will give rise to more opportunities for Sid in traditional media. Which holds importance here.

So it's essential to keep the hype going.

However, the situation in the past few months hasn't been friendly for traditional content.
This goes on to prove that there is a much wider audience for Sid than us here on social media. ( We have seen that in life.. our mothers aunts.. all love him) and they definitely form a chunk of that sample. Eventually when Sid is back on TV all sections will be satisfied.
The list has nothing to do with SM engagement.. but just do have that buzz rolling it will be a good practice to keep hyping him up.

But do not get disheartened.. because this is not a reflection of what we did and where we fell short.
You can follow @Shru3291.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: