The fitness industry has become primarily a knowledge industry.

Building a Second Brain by @fortelabs is the perfect complement of Personal Trainers and Nutrition Coaches because it allows the efficient retrieval and transfer of information to clients.

There is so much content available to people now that sifting through and deciphering between effective and ineffective information is difficult.

Especially more so for those who do not understand the topic at hand.

Swiftly drawing on your precise insights regarding a certain topic and delivering it to your clients with extreme efficiency is a tool worth developing.

Better teachers and coaches deliver swifter insight.

It's not about overload, it's about the outcome.

The prevalence of online training and coaching has made this even more important.

Like people don't pay for a teacher, to simply be handed a textbook.

They don't pay for a trainer or coach, to simply be overwhelmed with information.

Google does that for them.

The fitness industry is one industry that can almost certainly benefit from such an information revolution.

Currently, there are too many marketers that turn to fitness because it is an easy market with low barriers.

Those who actually care about training and learning will argue they are too busy actually doing things to publish regularly.

If good coaches can develop such a skill, we can raise the standards of information to a level where everyone in society can benefit from the wider spread of better information.

Staying fit and well is probably the most fundamental area of peoples lives.

Almost all chronic diseases are rising in prevalence, this despite more information than ever before.

If coaches don't fight the poor information available in the trenches online, this cycle will continue.

Big food companies will never admit the damage their products are doing to the population and promote information to discredit the realities.

Saying that you are only a coach or a trainer and you will wait for people to come to you, isn't actually enough to make a difference anymore.

Marketers posing as fitness professionals will disillusion them, before you ever have the chance to make an impact.

This system basically means that you collect and filter information and thoughts as you gather them from reading.

The result is that you have a regular stream of content to publish from different angles without causing anguish each time you sit down to write.

I'm going to be experimenting with these concepts by writing on Twitter using @david_perell Tweetstorming method and using a blog too.