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Pandemic Habits --> Marketing
[CASE STUDY]
Even during the pandemic, there are marketing opportunities.
In this thread, you will discover a very interesting example.
I have taken these photos myself, in a shop near where I live
Let's start...
[CASE STUDY]
Even during the pandemic, there are marketing opportunities.
In this thread, you will discover a very interesting example.
I have taken these photos myself, in a shop near where I live
Let's start...
1. What Are Pandemic Habits?
The pandemic has introduced many new rules into our daily lives.
Most of these rules have become new habits for many of us.
I call them: Pandemic Habits
We do these things without questioning them anymore.
Some brands use it as an opportunity
The pandemic has introduced many new rules into our daily lives.
Most of these rules have become new habits for many of us.
I call them: Pandemic Habits
We do these things without questioning them anymore.
Some brands use it as an opportunity
2. Social Distancing:
Social distancing is one pandemic habit.
This brand has jumped on the opportunity by using the stripes on the floor to put their logo on them.
Look at the photo
+ It looks better
+ Less "panic"-vibe
+ Branding, branding, branding
I'll explain...
Social distancing is one pandemic habit.
This brand has jumped on the opportunity by using the stripes on the floor to put their logo on them.
Look at the photo
+ It looks better
+ Less "panic"-vibe
+ Branding, branding, branding
I'll explain...
3. It Looks Better:
At the beginning of this pandemic, there was no time for "pretty".
We needed a *working* solution FAST
Time has passed since and this brand took it upon itself to create better-looking stripes.
One more thing...
At the beginning of this pandemic, there was no time for "pretty".
We needed a *working* solution FAST
Time has passed since and this brand took it upon itself to create better-looking stripes.
One more thing...
4. The "Panic"-Vibe:
When the pandemic started, many places were in panic mode.
The red tape and other quickly-installed measurements added to this vibe, too.
After all, it WAS an emergency.
These NEW stripes, they just look like a *marketing message*
Who wins...
When the pandemic started, many places were in panic mode.
The red tape and other quickly-installed measurements added to this vibe, too.
After all, it WAS an emergency.
These NEW stripes, they just look like a *marketing message*
Who wins...
5. Branding, Branding, Branding:
This company saw the stripes on the floor as an opportunity:
A new space to show their brand.
I was following instructions like this for the past few months and not once did this idea occur to me
Look at the next photo...
This company saw the stripes on the floor as an opportunity:
A new space to show their brand.I was following instructions like this for the past few months and not once did this idea occur to me
Look at the next photo...
6. Habits Stick:
Have a look at the photo
By now, we are used to waiting behind stripes & lines. It's part of the pandemic.
We saw such stripes dozens of times per day
Now, we see their brand dozens of times per day
But does it REALLY work?
Have a look at the photo
By now, we are used to waiting behind stripes & lines. It's part of the pandemic.
We saw such stripes dozens of times per day Now, we see their brand dozens of times per dayBut does it REALLY work?
7. Invisible Or Not:
Now here's the question
+ Do the brand stripes become *invisible* when we see them too often?
OR
+ Do we become *more aware* of the brand?
We can't know for sure... The company would need to do research on that
Maybe it depends on the individual?
Now here's the question
+ Do the brand stripes become *invisible* when we see them too often?
OR
+ Do we become *more aware* of the brand?
We can't know for sure... The company would need to do research on that
Maybe it depends on the individual?
8. Opinions:
Time to share our opinions on this.
I don't know if you can tell but these are high-quality stickers on the floor.
And I like the friendlier design, too.
Someone has to pay for this, so I don't mind that they put their logo on it.
What are your thoughts?
Time to share our opinions on this.
I don't know if you can tell but these are high-quality stickers on the floor.
And I like the friendlier design, too.
Someone has to pay for this, so I don't mind that they put their logo on it.
What are your thoughts?
If you enjoyed this case study
Please Like & RT this thread - Thank you!
https://twitter.com/fromclicktosale/status/1274031761492709376
Please Like & RT this thread - Thank you!
https://twitter.com/fromclicktosale/status/1274031761492709376
