Pandemic Habits --> Marketing

[CASE STUDY]

Even during the pandemic, there are marketing opportunities.

In this thread, you will discover a very interesting example.

I have taken these photos myself, in a shop near where I live https://abs.twimg.com/emoji/v2/... draggable="false" alt="📸" title="Kamera mit Blitz" aria-label="Emoji: Kamera mit Blitz">

Let& #39;s start...

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Nach unten zeigendes doppeltes Dreieck" aria-label="Emoji: Nach unten zeigendes doppeltes Dreieck">
1. What Are Pandemic Habits?

The pandemic has introduced many new rules into our daily lives.

Most of these rules have become new habits for many of us.

I call them: Pandemic Habits

We do these things without questioning them anymore.

Some brands use it as an opportunity

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Nach unten zeigendes doppeltes Dreieck" aria-label="Emoji: Nach unten zeigendes doppeltes Dreieck">
3. It Looks Better:

At the beginning of this pandemic, there was no time for "pretty".

We needed a *working* solution FAST https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪" title="Angespannter Bizeps" aria-label="Emoji: Angespannter Bizeps">

Time has passed since and this brand took it upon itself to create better-looking stripes.

One more thing...

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Nach unten zeigendes doppeltes Dreieck" aria-label="Emoji: Nach unten zeigendes doppeltes Dreieck">
4. The "Panic"-Vibe:

When the pandemic started, many places were in panic mode.

The red tape and other quickly-installed measurements added to this vibe, too.

After all, it WAS an emergency.

These NEW stripes, they just look like a *marketing message*

Who wins...

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Nach unten zeigendes doppeltes Dreieck" aria-label="Emoji: Nach unten zeigendes doppeltes Dreieck">
5. Branding, Branding, Branding:

This company saw the stripes on the floor as an opportunity:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> A new space to show their brand.

I was following instructions like this for the past few months and not once did this idea occur to me https://abs.twimg.com/emoji/v2/... draggable="false" alt="😮" title="Gesicht mit offenem Mund" aria-label="Emoji: Gesicht mit offenem Mund">

Look at the next photo...

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Nach unten zeigendes doppeltes Dreieck" aria-label="Emoji: Nach unten zeigendes doppeltes Dreieck">
6. Habits Stick:

Have a look at the photo https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Augen" aria-label="Emoji: Augen">

By now, we are used to waiting behind stripes & lines. It& #39;s part of the pandemic.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> We saw such stripes dozens of times per day

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> Now, we see their brand dozens of times per day

But does it REALLY work?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Nach unten zeigendes doppeltes Dreieck" aria-label="Emoji: Nach unten zeigendes doppeltes Dreieck">
6. Habits Stick:Have a look at the photo https://abs.twimg.com/emoji/v2/... draggable=By now, we are used to waiting behind stripes & lines. It& #39;s part of the pandemic.https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> We saw such stripes dozens of times per dayhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> Now, we see their brand dozens of times per dayBut does it REALLY work?https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Nach unten zeigendes doppeltes Dreieck" aria-label="Emoji: Nach unten zeigendes doppeltes Dreieck">" title="6. Habits Stick:Have a look at the photo https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Augen" aria-label="Emoji: Augen">By now, we are used to waiting behind stripes & lines. It& #39;s part of the pandemic.https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> We saw such stripes dozens of times per dayhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> Now, we see their brand dozens of times per dayBut does it REALLY work?https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Nach unten zeigendes doppeltes Dreieck" aria-label="Emoji: Nach unten zeigendes doppeltes Dreieck">" class="img-responsive" style="max-width:100%;"/>
7. Invisible Or Not:

Now here& #39;s the question

+ Do the brand stripes become *invisible* when we see them too often?

OR

+ Do we become *more aware* of the brand?

We can& #39;t know for sure... The company would need to do research on that https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤓" title="Nerd-Gesicht" aria-label="Emoji: Nerd-Gesicht">

Maybe it depends on the individual?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Nach unten zeigendes doppeltes Dreieck" aria-label="Emoji: Nach unten zeigendes doppeltes Dreieck">
8. Opinions:

Time to share our opinions on this.

I don& #39;t know if you can tell but these are high-quality stickers on the floor.

And I like the friendlier design, too.

Someone has to pay for this, so I don& #39;t mind that they put their logo on it.

What are your thoughts?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏬" title="Nach unten zeigendes doppeltes Dreieck" aria-label="Emoji: Nach unten zeigendes doppeltes Dreieck">
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