Black girls, listen to me: when bath and body works holds their annual candle sale: DO ONE ON YOUR SITE TOO. Re-visit your pricing so you aren’t in the red and are at least at a profit margin of 200% AFTER your sale price.

It shouldn’t cost you over $4 to produce one candle. Glass, wax, fragrance, packaging, shipping supplies shouldn’t be over like....$4. If it is, start buying bigger bulk supplies. If your COGS is around $3 that is PERFECT. Do an annual sale and mark your candles down to $10.

Man if even the major black owned candle companies did it? At the same time? WE WILL BUY THEM ALL. Ain’t no competition, just make great products. GET THEM THE FUCK OUT OF HERE. Get money. Rinse and repeat

Love y’all, that’s the free game. It’s Friday, it’s Juneteenth, and I’m strictly for my N.I.G.G.A.S. today and forever okay

This message is for all black owned candle company owners.