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HOW I MAKE MY VIDEO ADS
I´ll lay out the ENTIRE PROCESS I go through from gathering the content to having a finished, converting video ad.
You could start following this process for your own store, if you have the time for it of course ;)
~THREAD~
I´ll lay out the ENTIRE PROCESS I go through from gathering the content to having a finished, converting video ad.
You could start following this process for your own store, if you have the time for it of course ;)
~THREAD~
So where do I begin?
It all begins with the job, most of the times I get the content handed to me in a google drive so I can get to work immediately.
If I DON& #39;T, I do it myself.
Firstly you must understand, that the copy and the video most be CONGRUENT.
Lemme Explain
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
It all begins with the job, most of the times I get the content handed to me in a google drive so I can get to work immediately.
If I DON& #39;T, I do it myself.
Firstly you must understand, that the copy and the video most be CONGRUENT.
Lemme Explain
Let& #39;s say I make a video ad for a pillow that helps you sleep well.
When the copy says:
& #39;& #39;Are you having trouble sleeping?& #39;& #39;
What video goes well with this? I can assure you it& #39;s not a woman smiling walking down the street.
IT& #39;S SOMEONE LAYING IN BED TURNING AND TURNING
When the copy says:
& #39;& #39;Are you having trouble sleeping?& #39;& #39;
What video goes well with this? I can assure you it& #39;s not a woman smiling walking down the street.
IT& #39;S SOMEONE LAYING IN BED TURNING AND TURNING
So before we search for the content, we must have the copy.
This is how I structure the copy for my videos:
Videos are 30 sec long, so 5-6 sentences and then a CTA.
I like to start my vids with a question, this works wonders.
For example:
A laptop stand.
Lead into it with
This is how I structure the copy for my videos:
Videos are 30 sec long, so 5-6 sentences and then a CTA.
I like to start my vids with a question, this works wonders.
For example:
A laptop stand.
Lead into it with
& #39;& #39;Want to work at home without constant back pain?& #39;& #39;
It draws attention if you make it pop up in the screen. Do that.
Customer relates to the questions -> keeps on watching your ad.
So that& #39;s it for the first sentence, I like to make this 3-5 sec long.
It draws attention if you make it pop up in the screen. Do that.
Customer relates to the questions -> keeps on watching your ad.
So that& #39;s it for the first sentence, I like to make this 3-5 sec long.
After that you work on the rest of the copy.
What I like to do for the last sentence before the CTA is this:
Either have the product name with some benefits pop up, or have a testimonial there.
Then end with a strong CTA.
THAT& #39;S IT FOR THE COPY, ONTO THE ACTUAL VIDEO.
What I like to do for the last sentence before the CTA is this:
Either have the product name with some benefits pop up, or have a testimonial there.
Then end with a strong CTA.
THAT& #39;S IT FOR THE COPY, ONTO THE ACTUAL VIDEO.
So, if I have to search for the content myself I just go to youtube first.
Search for the product and get as much content as I can. unboxing videos, videos of it being used, etc.
I use http://ytcutter.com"> http://ytcutter.com
HANDS DOWN THE BEST.
You can insert a URL and download
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
Search for the product and get as much content as I can. unboxing videos, videos of it being used, etc.
I use http://ytcutter.com"> http://ytcutter.com
HANDS DOWN THE BEST.
You can insert a URL and download
WHATEVER part of the video you want.
Only want a 5 sec clip? No issue with http://ytcutter.com"> http://ytcutter.com
I love it.
It& #39;s free, but I recommend buying it you& #39;ll get better quality downloads and now issues. only $10
After that, I move to aliexpress
Only want a 5 sec clip? No issue with http://ytcutter.com"> http://ytcutter.com
I love it.
It& #39;s free, but I recommend buying it you& #39;ll get better quality downloads and now issues. only $10
After that, I move to aliexpress
I search for the product there and download videos of the product.
Sometimes there is a good video, most often not.
Then we go to https://elements.envato.com/
HANDS">https://elements.envato.com/">... DOWN THE BEST €29 you can spend.
For a video editor? It& #39;s a must.
Sometimes there is a good video, most often not.
Then we go to https://elements.envato.com/
HANDS">https://elements.envato.com/">... DOWN THE BEST €29 you can spend.
For a video editor? It& #39;s a must.
You can download unlimited stock video and stock images (It& #39;s where I get mine)
AND you can download transition packs, lower thirds. Whatever
Stuff that will make your video look 100x more professional.
AND you can download transition packs, lower thirds. Whatever
Stuff that will make your video look 100x more professional.
So now, we got the Content + Copy
LET& #39;S MAKE THE VIDEO
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
I use Premiere Pro
For me, It& #39;s the best software to use. (Still learning After Effects to make my vids even better)
What is the process I go through to make my videos?
Lemme tell you
LET& #39;S MAKE THE VIDEO
I use Premiere Pro
For me, It& #39;s the best software to use. (Still learning After Effects to make my vids even better)
What is the process I go through to make my videos?
Lemme tell you
ORGANIZATION IS KEY FOR ME
So I make sure that first of all, I have all my files in order.
I Got a folder for my clients, each client has his own folder
In this folder are 2 other folders:
Content and Video
All the content I got is in Content and I save my video in video
So I make sure that first of all, I have all my files in order.
I Got a folder for my clients, each client has his own folder
In this folder are 2 other folders:
Content and Video
All the content I got is in Content and I save my video in video
Now, I go to premiere pro and make a new file.
Make a new sequence, these are my settings.
Import the entire content folder and you can start working.
My process:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
Make a new sequence, these are my settings.
Import the entire content folder and you can start working.
My process:
" title="Now, I go to premiere pro and make a new file.Make a new sequence, these are my settings.Import the entire content folder and you can start working.My process:https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">" class="img-responsive" style="max-width:100%;"/>
I start by searching my music, this is important because you want to make sure the music somewhat matches with your video. Makes it much more engaging.
I find this music on envato elements.
Then it& #39;s time to start editing!
I find this music on envato elements.
Then it& #39;s time to start editing!
You have 2 options here:
Either you do everything in one go, so you start the first 5 seconds.
Do the content + text and once it& #39;s finished go on to the next sentence
OR
Have all the content in order first, full 30 sec and then focus on the text + effects
Either you do everything in one go, so you start the first 5 seconds.
Do the content + text and once it& #39;s finished go on to the next sentence
OR
Have all the content in order first, full 30 sec and then focus on the text + effects
How do I do it? Depends.
Most of the times I just work bit by bit.
Get the first 5 sec done, then onto the next.
BUT, this is just the content and text.
NOT THE EFFECTS.
Once I have the content and text ready,
I focus on transitions and effects. Making everything PERFECT
Most of the times I just work bit by bit.
Get the first 5 sec done, then onto the next.
BUT, this is just the content and text.
NOT THE EFFECTS.
Once I have the content and text ready,
I focus on transitions and effects. Making everything PERFECT
When that& #39;s all done, I render it and I have my final video!
Let me know if you liked this thread!
If I missed something, please let me know.
And if you need converting video ads made, hit me up!
END THREAD
Let me know if you liked this thread!
If I missed something, please let me know.
And if you need converting video ads made, hit me up!
END THREAD
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