Taylor Swift's influence, impact and contributions to society and industry #14YearsOfTaylorSwift: a thread
Country Went Pop

- "For decades, there's been an ebb and flow in country music between traditional sounds and pop," Chris Parr, Country Manager told Billboard. "Taylor has certainly helped to push that pop boundary out a little bit further."
Younger Acts Got Signed

- Billboard reported that following Taylor Swift's rise to fame, labels have increasingly become interested in signing young Country artists and singers who writes their own music.

Two of the examples according to them are Kacey and Hunter Hayes.
Country Singers Starts To Write Their Own Songs

- Taylor Swift is the most-successful country singer-songwriter since Dolly Parton and has the most Hot 100 Top 10 hits as both singer and songwriter.
Artists Embraced Social Media

- In 2008, Big Machine used an aggressive marketing campaign in which it promoted Taylor Swift as "the first bona fide country superstar of the Myspace generation". She's the first Country artist that fully adopted to social media marketing.
Repopularization Of Country Music

- In 2013, Country Music Association honored Taylor Swift with the 'Pinnacle Award', Country music's highest recognition for bringing country music to YOUNGER audience and for achieving INTERNATIONAL prominence that's unique in Country music.
Billboard writes that "the country landscape is much different today, thanks in part to Swift and her insistence on following a game plan that many considered unorthodox" and noted the favorable views toward the genre since her debut.
Her album 1989 is credited for boosting traditional album sales in the era of streaming. It is also noted to have popularized crossovers from other genres to pop, without having to adapt to urban sounds. It's often cited as an example for a commercially successful crossover.
Rolling Stone opined that, because Swift "worked so hard at speaking her truth" through her lyrics, she "helped opened up a space" for many female artists to "seem so effortlessly themselves" in their music in an era of tabloids.
Grammy-winning producer Jack Antonoff credited Taylor Swift for kick-starting his career as a producer. Artists like Adele, Halsey, Paul McCartney, Niall Horan, Finneas O'Connell, Ed Sheeran, Ellie Goulding and more has been very vocal of how Taylor and her songs inspired them.
A 2018 study found that roughly 50% of new Fender guitarists are women. The renowned musical instrument company, Fender, is coining this trend the "Taylor Swift" effect.

Swift is considered one of the artists who resurged ukuleles in modern music.
Taylor Swift has been credited with boosting the popularity of Polaroids by featuring one of the instant photographs in the cover artwork of her album 1989.
𝘼𝙧𝙩𝙞𝙨𝙩𝙨 𝙍𝙞𝙜𝙝𝙩𝙨

Taylor Swift represented artists' right to compensation in 2014 and made Apple change their policy. According to TIME, thousands of artists made sure that their songs are available on Apple Music after they promised to pay them with right royalties.
After years of bad blood, Spotify CEO Daniel EK reportedly promised Taylor Swift that they will pay all the remaining unpaid royalties of artists on Spotify in exchange of her catalogue. According to reports, Spotify settled $21 MILLION unpaid royalties after Swift's return.
In 2019, Taylor Swift signed a global deal with Universal and Republic that secured a guarantee from the label that any sale of its Spotify shares would result in non-recoupable payments to all artists on its roster and will never have unpaid or underpaid royalties from streams.
Her fight for her first six albums' master recordings has been the highlight of music debates and is the most high profile and arguably the biggest master recordings controversy in music's modern history.
𝙎𝙤𝙘𝙞𝙚𝙩𝙮

Taylor Swift asked her Instagram followers to register & vote and shortly after that http://Vote.org  reported massive spike of voters registration towards entire America and called it "The Taylor Swift Effect".
Taylor Swift made a petition on http://Change.org  for the passage of "Equality Act" and since accumulated 750k signatures and White House responded to it multiple times. Nancy Pelosi , Corey Booker, Katie Hill, Elizabeth Warren are among the politicians who supported her.
In 2012, Michelle Obama recognized Taylor's philanthropic efforts, including her contributions to youth-related charities, environmental conservation and U.S. tornado and flood relief efforts in the U.S with "The Big Help Award".
Robert F. Kennedy Center for Justice and Human Rights' "Ripple of Hope Award" was given for demonstrating commitment to social change and passion for equality, justice, basic human rights, and his belief that we all must strive to "make gentle the life of this world."
Governor Mark Dayton proclaimed August 31, 2018 as "Taylor Swift Day", praising her as "a positive influence on her fans through her example of truthfulness, grace, extensive philanthropy, and strength of character".
After moving to New York, NYC & Company proclaimed Swift as New York City's Global Welcoming Ambassador because of the spike in its global searches due to Taylor Swift's song "Welcome To New York".
Stop denying her impact and legacy. Stan Billboard's MOST-SUCCESSFUL artist who debuted this CENTURY, #AMAs "Artist of the Decade", Rolling Stone's youngest "Greatest Songwriter of All Time", the one and only Global Superstar, Taylor Swift.

Stream #Lover https://open.spotify.com/album/1NAmidJlEaVgA3MpcPFYGq?si=kk3bEtm4T-2XYwPMKhkmkg
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