I haven’t had to use deodorant for three months.

Or take an Uber.

The lockdown is bad news for a lot our habits, impacting several brands. But it’s also an opportunity for new routines to emerge & existing ones to be reinforced.

A thread https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏽" title="Rückhand Zeigefinger nach unten (mittlerer Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (mittlerer Hautton)">

Key to the formation of a habit, as originally articulated by researchers at MIT and popularised by Charles Duhigg in his book “The Power of Habit”, is a loop that has a cue, a routine and a reward. Here’s how it works:

Thanks to the lockdown, we don’t have to go to work. So no commute, no listening to the radio. But our home has become central to the new scheme of things, which means WFH, more cooking, streaming. While some companies are badly hit, some stand to gain.

We want to make our stay at home as comfortable as possible, as we try to recreate an office, restaurant, fitness centre and entertainment zone, which offers huge potential to a lot of brands.

So we tried to map the fluid landscape of habits in today’s story and understand their impact of sectors and companies. Props to @r0h1n for the idea and some great insights, and to @prajektor for the very informative graphics. https://the-ken.com/story/as-the-lockdown-kills-old-habits-a-new-generation-is-born/?utm_source=app_story&utm_medium=regular_link">https://the-ken.com/story/as-...