1/ A personal perspective on the Hey! problem and why I think this is a disaster in the making for apple and @tim_cook. Ten years ago I was Palm's Developer Community Manager and Advocate for the WebOS reboot.

2/ Recruiting developers to consider the platform was simple: we promised to be "not Apple" as much as we possibly could. I spent much of my time talking to developers on IOS and even a decade ago there were many unhappy with Apple and their policies.

13/
As someone who put many years into Apple in my life, that's sad. But it's been clear even before I left the fruit they saw no value in engaging with their developer corps and instead dictate to it. In the last decade, that's not just not changed, it's gotten worse.

14/14 Apple's developers deserve better. Someday, someone other than Apple will give it to them, and by the time Apple realizes that's happening, it'll be too late to fix their own problems.

(fin)

3/ If only Palm had had its act together and the first phone was what it could be and not what it was.

In the last decade, they've done little to make it a better or more welcoming place for developers or instill policies that make them want to be on the platform.

6/ As good as today's App store is, imagine how much better the app universe for IOS would be if all those developers who sidelined themselves had dove in and added their contributions as well?

Apple has played the 800 pound gorilla game, and increasingly in the last few years.

8/ It works -- now -- but it leaves a big risk for Apple because at some point, other options will appear, and when they need the developers to cut them slack or depend on their loyalty, all they're going to hear is laughter and dial tones.

10/ It is likely to be nasty and full of bad PR and Apple is likely to lose some key fights, and it's going to find it hard to convince developers to support them when the regulations start dropping anvils on the app store.

5/ This means many developers with an eye on possible options to jump to but it leads to a lot of resentment. Beyond that -- there are many developers who decided not to pursue an app or an idea rather than deal with Apple.

7/ I see decisions and policies that are defined by "because we can" and not "because we should", and had depended on "because you have to", not "because you want to".

9/ Developer happiness is something you invest in for the rough time you don't see coming, and Apple's felt that unnecessary.

The first storm is arriving over the horizon in governments looking to legislate them on anti-trust issues.