1. I am fine with a company having this expectation and happy they said it up front. You do you. There are times in my life I& #39;d be happy to do this and other times I wouldn& #39;t.

2. BUT... https://twitter.com/imatias/status/1273440528768462848">https://twitter.com/imatias/s...

Frequently "hustle 20, sleep 4, repeat" and "we are a family" trope is used by folks with a steep upside (ie "if this is even a small exit I& #39;m a millionaire") to convince workers with shallow/flat upside (ie. "if this is a small exit I lose $15000") to work themselves to the bone

And the unfortunate truth is that many times startup workers don& #39;t understand which of those two groups they are in (i.e. how much is 40,000 shares over 4 years worth if management won& #39;t tell you the total common shares out there?).

So I dont have any problem with that job listing and am happy they said it up front. But if you are a candidate and see that or a similar line, make sure you are in the steep upside group or are compensated in some real way such that you feel it is worth it. (big title bump etc)

I can& #39;t find the video but a few years ago a guy asked @garyvee how he could get his workers to work longer hours and care as much about the company& #39;s success as he did.

Gary& #39;s answer was spot on: "Give them half the company"