"You won't find a better hour on audience building all year."

Top 5 lessons on growing your audience from the @APompliano interview today with @david_perell

1. Create more content than you think

Pomp learned what algorithms value from his time at FB.
More reps = more exposure

2. Get more shots on goal.

You can't predict what media will take off and what won't. Pomp is often surprised by which Tweets, videos, and interviews go viral.

The more you create, the more chances you have to pop. Just maintain a minimum bar for quality in your work.

3. Create once, publish five times.

Once you've created something, get creative with different ways you can share it.

4. You owe the audience everything.

Country music legend Garth Brooks signed hundreds autographs after every show. Pomp replies to almost every email and YouTube comment.

Few people are willing to spend hours / day replying to people, but that's how you build a loyal following

5. Audience is the new currency.

There’s many different ways you can get paid, and money is just one of them. Power on the internet flows to people who own demand.