This year, 58% of the 36.7 million total interactions generated by college athletics main social accounts (IG+TW+FB) have been via Instagram. #smsports

25 programs generating the most social media interactions so far this year on main athletics accounts (IG+TW+FB).

All 130 FBS athletics programs ranked by social media interactions generated on main athletics accounts (IG+TW+FB) so far this year (Jan 1 - June 17, 2020).

SkullSparks produces and shares a wide range of social media analytics throughout the year. In an effort to be as transparent as possible, we provide this page with detailed background information: http://SkullSparks.com/analytics  #smsports