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14 Lessons on Growing Your Audience Online (Thread)
Inspired by the great webinar between @david_perell & @APompliano
Lessons
Inspired by the great webinar between @david_perell & @APompliano
Lessons
Building an Audience Takes Time
• Pomp has been building his internet audience for 3 years
• Podcast has 2.5MM downloads/views per month
• Newsletter has 50,000 free subscribers
• Twitter has 300,000+ followers
• Pomp has been building his internet audience for 3 years
• Podcast has 2.5MM downloads/views per month
• Newsletter has 50,000 free subscribers
• Twitter has 300,000+ followers
Everything Starts and Stops with Twitter
• Twitter is where he started building an audience online
• It's still the platform where he is most active and focuses a lot of his time
• Twitter is where he started building an audience online
• It's still the platform where he is most active and focuses a lot of his time
Audience is the New Currency
• Those who build the audience have the power
• Audience = Influence
• If you aren't willing to put in the time to build an audience, don't try it
• Those who build the audience have the power
• Audience = Influence
• If you aren't willing to put in the time to build an audience, don't try it
Persistence is Most Important Thing
• You can't give up
• Some days are better than others in terms of traction
• When Pomp started his YouTube channel he would get 5 subscribers a day
• You can't give up
• Some days are better than others in terms of traction
• When Pomp started his YouTube channel he would get 5 subscribers a day
Productivize Yourself
• Pomp will create 5 audio and video assets in one day
• Optimize every single hour for creating the most content
• Frequent quality > infrequent quality (as long as the content is good)
• More content = higher chance of going viral
• Pomp will create 5 audio and video assets in one day
• Optimize every single hour for creating the most content
• Frequent quality > infrequent quality (as long as the content is good)
• More content = higher chance of going viral
One Platform at a Time
• Do one platform really well
• Once you succeed, then you can expand
• You need to develop the muscle memory before you expand
• For example, a weigh-lifter will start by learning how to bench press before he bench presses
• Do one platform really well
• Once you succeed, then you can expand
• You need to develop the muscle memory before you expand
• For example, a weigh-lifter will start by learning how to bench press before he bench presses
More Content is Better Than Less
• Overwhelm the algorithm
• Use other people's content, but add a unique POV to create more content
• The more content, the larger your addressable market is
• Overwhelm the algorithm
• Use other people's content, but add a unique POV to create more content
• The more content, the larger your addressable market is
Create Once, Publish Five Times
• Pomp will create a video podcast
• He will then use that and break the content down into a variety of other types of content
• For example, take an excerpt of the content and post as a Tweet
• Pomp will create a video podcast
• He will then use that and break the content down into a variety of other types of content
• For example, take an excerpt of the content and post as a Tweet
You Owe the Audience Everything
• Your audience is the most important thing
• Pomp spends hours replying to tweets, YT comments, and emails
• People are emotionally invested in content creators that engage
• Your audience is the most important thing
• Pomp spends hours replying to tweets, YT comments, and emails
• People are emotionally invested in content creators that engage
How to Tweet Better?
• Tweet a lot
• Visuals matter such as lists & spacing
• Links hurt virality
• Hijack viral tweets/large accounts
• Reply to everyone
• Have a good profile
• Tweet a lot
• Visuals matter such as lists & spacing
• Links hurt virality
• Hijack viral tweets/large accounts
• Reply to everyone
• Have a good profile
How to do Email Newsletters Better?
• Be consistent
• Free list > Paid list
• Ask people to subscribe
• Find like-minded audiences & link swap
• Promote your content in advance
• Email is the distribution point for all content
• Passive links pay off
• Upsell
• Be consistent
• Free list > Paid list
• Ask people to subscribe
• Find like-minded audiences & link swap
• Promote your content in advance
• Email is the distribution point for all content
• Passive links pay off
• Upsell
How to do YouTube Better?
• Have a banner
• Ask people to subscribe
• More content = Higher chance of virality
• Optimize video for SEO
• Use description for passive links
• Pin a comment with top link
• Have an outro video
• Leverage guests with large audiences
• Have a banner
• Ask people to subscribe
• More content = Higher chance of virality
• Optimize video for SEO
• Use description for passive links
• Pin a comment with top link
• Have an outro video
• Leverage guests with large audiences
How to do Podcasts Better?
• Be consistent
• Leverage guests with large audiences or those about to release a book
• Record via Zoom to get audio & video
• Equipment is important
• Use microcontent as a way to promote
• Create show notes and transcript for SEO
• Be consistent
• Leverage guests with large audiences or those about to release a book
• Record via Zoom to get audio & video
• Equipment is important
• Use microcontent as a way to promote
• Create show notes and transcript for SEO
Pomp's Final Tip
If you're going to try this, make sure you are ready to dedicate hours a day for a decade
If you're going to try this, make sure you are ready to dedicate hours a day for a decade
Check out David's channel for the video https://www.youtube.com/channel/UC0a_pO439rhcyHBZq3AKdrw
