So now that Aunt Jemima and Uncle Ben are trending, can I tell you the story of Dona Benta?

Y'all know I love comparing Brazil and the USA. I think we can learn a lot about the differences in racism in Brazil & USA by comparing traditional cooking branding.
So now that Aunt Jemima and Uncle Ben are trending, can I tell you the story of Dona Benta? Y'all know I love comparing Brazil and the USA. I think we can learn a lot about the differences in racism in Brazil & USA by comparing traditional cooking branding.
So now that Aunt Jemima and Uncle Ben are trending, can I tell you the story of Dona Benta? Y'all know I love comparing Brazil and the USA. I think we can learn a lot about the differences in racism in Brazil & USA by comparing traditional cooking branding.
So now that Aunt Jemima and Uncle Ben are trending, can I tell you the story of Dona Benta? Y'all know I love comparing Brazil and the USA. I think we can learn a lot about the differences in racism in Brazil & USA by comparing traditional cooking branding.
But before we get to Dona Benta, let's all get on the same page.

Although Aunt Jemima was based on a real black woman, it was based on a stereotype that black women and men must be in manual labor positions. Aunt Jemima & Uncle Ben have evolved, but the thought is still there.
But before we get to Dona Benta, let's all get on the same page. Although Aunt Jemima was based on a real black woman, it was based on a stereotype that black women and men must be in manual labor positions. Aunt Jemima & Uncle Ben have evolved, but the thought is still there.
But before we get to Dona Benta, let's all get on the same page. Although Aunt Jemima was based on a real black woman, it was based on a stereotype that black women and men must be in manual labor positions. Aunt Jemima & Uncle Ben have evolved, but the thought is still there.
But before we get to Dona Benta, let's all get on the same page. Although Aunt Jemima was based on a real black woman, it was based on a stereotype that black women and men must be in manual labor positions. Aunt Jemima & Uncle Ben have evolved, but the thought is still there.
If you go into any grocery store in Brazil, you will see baking & cooking products w/the branded name of Dona Benta. There are even famous cookbooks w/ the name Dona Benta.

Dona Benta is a white Brazilian grandmother who first appeared in the stories of writer Monteiro Lobato.
If you go into any grocery store in Brazil, you will see baking & cooking products w/the branded name of Dona Benta. There are even famous cookbooks w/ the name Dona Benta.Dona Benta is a white Brazilian grandmother who first appeared in the stories of writer Monteiro Lobato.
If you go into any grocery store in Brazil, you will see baking & cooking products w/the branded name of Dona Benta. There are even famous cookbooks w/ the name Dona Benta.Dona Benta is a white Brazilian grandmother who first appeared in the stories of writer Monteiro Lobato.
If you go into any grocery store in Brazil, you will see baking & cooking products w/the branded name of Dona Benta. There are even famous cookbooks w/ the name Dona Benta.Dona Benta is a white Brazilian grandmother who first appeared in the stories of writer Monteiro Lobato.
If you go into any grocery store in Brazil, you will see baking & cooking products w/the branded name of Dona Benta. There are even famous cookbooks w/ the name Dona Benta.Dona Benta is a white Brazilian grandmother who first appeared in the stories of writer Monteiro Lobato.
These stories were written in the first half of the 20th century, when no white elderly grandmother was cooking her own food.

At this time, households usually had black servants. In Dona Benta's case, she had Tia (Aunt) Nastácia, her beloved servant (😏)to cook her food.
These stories were written in the first half of the 20th century, when no white elderly grandmother was cooking her own food.At this time, households usually had black servants. In Dona Benta's case, she had Tia (Aunt) Nastácia, her beloved servant ()to cook her food.
These stories were written in the first half of the 20th century, when no white elderly grandmother was cooking her own food.At this time, households usually had black servants. In Dona Benta's case, she had Tia (Aunt) Nastácia, her beloved servant ()to cook her food.
In illustrations, Tia (Aunt) Nastácia is usually portrayed as a portly woman, obviously black and often with big lips. Monteiro Lobato is a beloved (yet racist) children's stories writers. And his stories have even become TV series.
In illustrations, Tia (Aunt) Nastácia is usually portrayed as a portly woman, obviously black and often with big lips. Monteiro Lobato is a beloved (yet racist) children's stories writers. And his stories have even become TV series.
In illustrations, Tia (Aunt) Nastácia is usually portrayed as a portly woman, obviously black and often with big lips. Monteiro Lobato is a beloved (yet racist) children's stories writers. And his stories have even become TV series.
In illustrations, Tia (Aunt) Nastácia is usually portrayed as a portly woman, obviously black and often with big lips. Monteiro Lobato is a beloved (yet racist) children's stories writers. And his stories have even become TV series.
Even the stories that Monteiro wrote about Tia Nasticia involve food!

But whose image became intertwined with home-cooked food in Brazil?
That of DONA Benta, the old white haired grandmother who actually never cooked.

I think we can attribute this to the type of racism that Brazil has, which is one that tries to ERASE blackness from everything. So instead of Aunt Nastácia, WE get the very white Dona Benta.
That of DONA Benta, the old white haired grandmother who actually never cooked.I think we can attribute this to the type of racism that Brazil has, which is one that tries to ERASE blackness from everything. So instead of Aunt Nastácia, WE get the very white Dona Benta.
That of DONA Benta, the old white haired grandmother who actually never cooked.I think we can attribute this to the type of racism that Brazil has, which is one that tries to ERASE blackness from everything. So instead of Aunt Nastácia, WE get the very white Dona Benta.
That of DONA Benta, the old white haired grandmother who actually never cooked.I think we can attribute this to the type of racism that Brazil has, which is one that tries to ERASE blackness from everything. So instead of Aunt Nastácia, WE get the very white Dona Benta.
The racism that we see in America doesn't quite attempt complete erasure (because we know it happens), but if they have to show a black person on a famous pancake brand, it's going to be one with ties to slavery.

.
White Brazilian daughter's did learn how to cook one thing back in the day in Beazil: her father's favorite dessert.
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