Advertiser David Ogilivy told British Travel Association in 60s he couldn’t show England as “the vital industrialised welfare state which gave the world penicillin, jets, Henry Moore & atomic power stations as no American is going to cross briny ocean to look at power stations.”
Quoted in Lisa Tickner’s excellent new London’s New Scene, in chapter on ‘Export Britain’ about how youth culture overtook tradition in projection of national identity. Strikes me that modern Britain of e.g. power stations still not part of account of heritage, why so at risk.