What does it really take to succeed and make money?

It will shock you that it isn't what you think.

A few days ago, a student sent me a message.

He had spent 4 weeks priming his Facebook group for a product he was about to launch.

He had taken the time to

write the book, write a long ass sales letter, designed the book cover and primed the audience.

Now imagine the time he had put into all of this.

Hours, days and weeks of work.

And then he launched.

He only had one sale and felt discouraged, almost giving up.

When he came to me, I asked to see all he had done.

He showed me.

It was impressive.

I gave him a few strategies to try to male it work, but you know the best advice I gave him?

To stay consistent on promoting it.

And here is the challenge with many of us

You may think logo, website, landing page are the things you need to start a business and make money.

While those are important, they are not the driving force.

Of course you need to find:

- A profitable niche
- A hungry market in that niche
- A product they need

But more than that, you need to be focused and consistent.

How come you spent hours and weeks learning that skill,

Hours and weeks researching the market

Hours and weeks creating the product, designing website and sales page and even talking about it.

And when you got to the money part, you just wanted to snap your finger and get people in?

No friend.

You have to keep driving.

Consistency and belief are key.

Spend more time in marketing and customer service than you do on product creation.

You can create a digital product in 4 hours and make millions selling it for the next 30 days.

I have done this and that is why I focus on important things.

Like Drayton Bird will say: "Stop masturbating to how cool your product is."

People don't really care.

Drive your energy into getting g that product onto their hands.

Of you spent 1 hour creating a product, spend 10 hours marketing it.

Spend 100 hours driving it into the minds of people.

Amen?