NEWS: Joe Biden is making his first TV ad buy of the general election.

— Starts 6/19 for 5 weeks: $15 million in TV/radio/digital/print
— 6 states: PA, WI, MI, NC, FL, AZ plus nat& #39;l cable
— $1 million in Spanish-language in FL/AZ

More: https://www.nytimes.com/2020/06/18/us/politics/joe-biden-ads-trump.html">https://www.nytimes.com/2020/06/1...

This first Biden ad buy coming so early is a sign of his improved financial position, having raised $80.8 million in May with the DNC and seeing an early June spike with the protests in the streets https://www.nytimes.com/2020/06/18/us/politics/joe-biden-ads-trump.html">https://www.nytimes.com/2020/06/1...

In a memo, Biden& #39;s director of paid media @patrickbons says they are buying things like daytime Fox News and NASCAR to reach “a large volume of Obama/Trump voters.” https://www.nytimes.com/2020/06/18/us/politics/joe-biden-ads-trump.html">https://www.nytimes.com/2020/06/1...

In a memo, the Biden campaign emphasizes FL portion of buy:

"A strong presence in the Panhandle to get in front of white working-class voters who moved from Obama in ‘12 to Trump in ‘16" https://www.nytimes.com/2020/06/18/us/politics/joe-biden-ads-trump.html">https://www.nytimes.com/2020/06/1...

One other tidbit: The Biden campaign has hired Joel Maysonet, at their in-house "Latino creative lead"