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+UPDATE+
From September UK govt has already booked a massive advertising campaign to âshock & aweâ UK public into âBrexit actionâ.
Insiders believe this may be biggest public campaign in history.
Project to continue into 2021 in attempt to âshift peoplesâ mindsetsâ to Brexit.
From September UK govt has already booked a massive advertising campaign to âshock & aweâ UK public into âBrexit actionâ.
Insiders believe this may be biggest public campaign in history.
Project to continue into 2021 in attempt to âshift peoplesâ mindsetsâ to Brexit.
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Some info on this âshock and aweâ campaign already drifting into public media.
Insiders believe behavioural science plus âoverwhelming presence across all platformsâ necessary to get Britons to focus. Creation of âwar-like responseâ attempted. https://www.politico.eu/article/uk-government-preparing-shock-and-awe-brexit-media-campaign/">https://www.politico.eu/article/u...
Some info on this âshock and aweâ campaign already drifting into public media.
Insiders believe behavioural science plus âoverwhelming presence across all platformsâ necessary to get Britons to focus. Creation of âwar-like responseâ attempted. https://www.politico.eu/article/uk-government-preparing-shock-and-awe-brexit-media-campaign/">https://www.politico.eu/article/u...
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The UK govt focus groups showed that:
âLeave voters are the least likely to prepare as they donât believe there are any negative consequences to Brexitâ
And so UK govt believes more powerful messages needs than last years campaign.
The UK govt focus groups showed that:
âLeave voters are the least likely to prepare as they donât believe there are any negative consequences to Brexitâ
And so UK govt believes more powerful messages needs than last years campaign.
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Previous Brexit campaign was deemed to have had serious flaws - a lot of ads were placed on podcasts or were deemed âvagueâ.
The autumn campaign will aim to hit larger segment of population that werenât covered last time and be âpowerful enough to elicit actionâ.
Previous Brexit campaign was deemed to have had serious flaws - a lot of ads were placed on podcasts or were deemed âvagueâ.
The autumn campaign will aim to hit larger segment of population that werenât covered last time and be âpowerful enough to elicit actionâ.
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Brexit campaign on âindependenceâ and âcapabilityâ of country and citizens.
Campaign from autumn to emphasize these 2 focus points with ânudge & behavioural scienceâ to âtrigger individual actionâ.
Brexit campaign on âindependenceâ and âcapabilityâ of country and citizens.
Campaign from autumn to emphasize these 2 focus points with ânudge & behavioural scienceâ to âtrigger individual actionâ.
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The âget ready for Brexitâ campaign from last year was deemed âtoo passiveâ. New campaign to focus on how you can âmake a success of Brexitâ.
Campaign may last well into 2021 & potentially beyond with ânon governmentalâ channels to be used âas trust in govt information lowâ.
The âget ready for Brexitâ campaign from last year was deemed âtoo passiveâ. New campaign to focus on how you can âmake a success of Brexitâ.
Campaign may last well into 2021 & potentially beyond with ânon governmentalâ channels to be used âas trust in govt information lowâ.
