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DAY 2/30 - KILLING THE NOISE!
WHAT IF
"Here's the business I want to start, but I need to raise money."
CHANGED TO
"Here's the money I have, Let me start the business that I can start"?
A thread on killing the startup culture noise.
#30DaysofThreads #jasmin30dayseries
WHAT IF
"Here's the business I want to start, but I need to raise money."
CHANGED TO
"Here's the money I have, Let me start the business that I can start"?
A thread on killing the startup culture noise.
#30DaysofThreads #jasmin30dayseries
So this is day two of our series:
In yesterday’s thread we talked about avoiding cognitive errors when deciding what businesses to build.
You can peep that here: https://twitter.com/rohangilkes/status/1272967322500653056
In yesterday’s thread we talked about avoiding cognitive errors when deciding what businesses to build.
You can peep that here: https://twitter.com/rohangilkes/status/1272967322500653056
So random thought, but I feel like half the money you make in businesses is directly tied to what business you decide to build.
The decision is that important.
Like real estate, the money is made on the purchase.
The decision is that important.
Like real estate, the money is made on the purchase.
And I know this intimately.
I’ve spent a year working hard on a business that didn’t make a penny.
And 6 months working hard on a business that did over $100,000 in that time.
Same person, same effort.
I talked about the 2nd business here: https://twitter.com/rohangilkes/status/1258083735125159936
I’ve spent a year working hard on a business that didn’t make a penny.
And 6 months working hard on a business that did over $100,000 in that time.
Same person, same effort.
I talked about the 2nd business here: https://twitter.com/rohangilkes/status/1258083735125159936
So with that said, peep this screenshot:
That was the top voted post on hacker news when I posted about a company that I had got up to $4,000 per month in 4 months.
That company went on to do millions of dollars. (Remember the screenshot from yesterday?)
That company went on to do millions of dollars. (Remember the screenshot from yesterday?)
This was someone that rattled off the usual startup culture things we subscribe to:
Won't scale
No barriers to entry
Price sensitivity...etc.
We have to kill this stuff expeditiously!
I just never bought into any of it!
Won't scale
No barriers to entry
Price sensitivity...etc.
We have to kill this stuff expeditiously!
I just never bought into any of it!
So you have to reframe this stuff and free yourself from other people’s expectations (including some of yours) so you can get started wherever you are and focus relentlessly on the things that will get you to your goals.
START WHERE YOU ARE!
You will NEVER be in a space where you have
Enough time
Enough money
Enough knowledge
Enough support
Enough skill
So could as well get started.
You will NEVER be in a space where you have
Enough time
Enough money
Enough knowledge
Enough support
Enough skill
So could as well get started.
And that brings me to my unlearning spot:
I didn’t find any success in business until I figured this out:
Stop searching for resources to build a business.
Search for businesses that match your resources.
I didn’t find any success in business until I figured this out:
Stop searching for resources to build a business.
Search for businesses that match your resources.
This is clutch because everybody wants to build the next facebook.
Something that has like a 1 in trillion odds probably.
When with $500 you could start something that could change your life forever with odds that are like 1 in 10 with the right hustle.
Something that has like a 1 in trillion odds probably.
When with $500 you could start something that could change your life forever with odds that are like 1 in 10 with the right hustle.
And that hustle is what I’m going to try to share in the next 30 days or so!
For a lot of us this won’t be easy because we’ve let startup culture seep into our brain and convince us that there's only one way to skin a cat.
(Don't like that analogy, peel a potato maybe?)
For a lot of us this won’t be easy because we’ve let startup culture seep into our brain and convince us that there's only one way to skin a cat.
(Don't like that analogy, peel a potato maybe?)
So when i knew I could start with almost no money and fill the gap with hustle, here's how I focused:
Imagine two lists:
LIST 1: THINGS THAT DON’T MATTER
LIST 2: THINGS THAT MATTER
Imagine two lists:
LIST 1: THINGS THAT DON’T MATTER
LIST 2: THINGS THAT MATTER
LIST 1: DON’T MATTER:
Fancy Logo
Fancy packaging material
Fancy email design
Fancy Business plans
Fancy Business cards
Fancy anything like this...
Fancy Logo
Fancy packaging material
Fancy email design
Fancy Business plans
Fancy Business cards
Fancy anything like this...
LIST TWO: DO MATTER.
Quality Home Page Design
Good Checkout page design
Simplicity of checkout flow
Security markers: https ,secure checkout images, etc.
Showing people themselves with human faces
Testimonials etc.
Quality Home Page Design
Good Checkout page design
Simplicity of checkout flow
Security markers: https ,secure checkout images, etc.
Showing people themselves with human faces
Testimonials etc.
So once you get past the mental blocks associated with starting, re-allocate resources from list one to list two.
Focus on the things that will get someone to pull out their credit card and make a purchase
>>>>The things that are closest to the money. <<<
Focus on the things that will get someone to pull out their credit card and make a purchase
>>>>The things that are closest to the money. <<<
Then after those things are in place, my goal is to spend like 90% of my time marketing.
On the activities that drive revenue.
Will talk more about these in the coming days.
On the activities that drive revenue.
Will talk more about these in the coming days.
Before I go, here’s my favorite logo on the internet.
It wastes no time, wastes no space, and does not care about your feelings.
The company was recently sold for $300 million.
We just have to focus on the things that matter (especially with limited resources)
It wastes no time, wastes no space, and does not care about your feelings.
The company was recently sold for $300 million.
We just have to focus on the things that matter (especially with limited resources)
So get through the first list as fast as possible.
Or skip that it altogether. Nobody dies. The second list is where the magic is at.
And you can't get there while antagonizing over startup buzz words that don't apply if you're just looking to get off the ground.
Or skip that it altogether. Nobody dies. The second list is where the magic is at.
And you can't get there while antagonizing over startup buzz words that don't apply if you're just looking to get off the ground.
So I”ll wrap it up there for now:
Takeaways:
1) Start where you are.
2) Focus on list #2 and work close to the money
3) Kill the startup culture nonsense unless you actually have access to those networks.
Takeaways:
1) Start where you are.
2) Focus on list #2 and work close to the money
3) Kill the startup culture nonsense unless you actually have access to those networks.
See you good peeps tomorrow.
I'll share the tools I use to REALLY start a business from zero.
I'll share the tools I use to REALLY start a business from zero.
