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EXCLUSIVE: The U.K. will use "shock and awe" tactics based on behavioral science to spur businesses and the public to prepare for the end of the Brexit transition period. https://www.politico.eu/article/uk-government-preparing-shock-and-awe-brexit-media-campaign/
The term, more often used to describe a military strategy of overwhelming force and closely associated with the Iraq war, is contained in a document setting out the government's communications plan. https://www.politico.eu/article/uk-government-preparing-shock-and-awe-brexit-media-campaign/
The plan forms part of a £4.5 million advertising deal (unearthed through the @Tussell_UK government procurement database) with ad firm MullenLowe London - which has also been working on communications around the coronavirus pandemic. https://www.politico.eu/article/uk-government-preparing-shock-and-awe-brexit-media-campaign/
Four publicity "bursts" are planned ...
July & August: "Nudge" or "shove" people to take action
September to November: "Shock and awe"
December & January: "Loss avoidance"
January 2021 onward: "new opportunities" https://www.politico.eu/article/uk-government-preparing-shock-and-awe-brexit-media-campaign/
July & August: "Nudge" or "shove" people to take action
September to November: "Shock and awe"
December & January: "Loss avoidance"
January 2021 onward: "new opportunities" https://www.politico.eu/article/uk-government-preparing-shock-and-awe-brexit-media-campaign/
I reckon I shouldn't have tweeted this while the first football games since lockdown were going on https://www.politico.eu/article/uk-government-preparing-shock-and-awe-brexit-media-campaign/
