it& #39;s interesting that in the space of a generation we went from "selling out" being the worst thing a DIY artist/band could do to YouTubers selling merch/taking sponsorships/plugging stuff like six times per video and their fans are like "yeah, I respect the hustle, get paid"
And I don& #39;t think we are "more capitalist" now than we were in the mega-capitalist ultra-lacking-in-self-awareness 90& #39;s (the opposite, in fact) - I think young people now just accept more that there& #39;s less safety net now and that people have to pay rent. Thanks, & #39;08 recession!
in conclusion, "selling out" is and always was a shit concept fueled by jealousy and tall poppy syndrome and built on a foundation of privilege, and maybe the 90& #39;s were bad actually