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Hidden in the Digital News Report 2020 is a secret blueprint for building a successful online news organisation (in Europe). Here's your ten-tweet guide. #dnr20
1. Distinctiveness and quality of content is key. Remember that, if nothing else. Data shows this is the primary driver for subscriptions. #dnr20
2. UX and ease of payment also really, really important. #dnr20
3. Make sure people know why you need them to register, and tell them what you will do with their data. #dnr20
4. Design your mobile site first. The amount of users are accessing news from a mobile phone has overtaken those accessing from a computer (in Europe, at least). #dnr20
5. Instagram news is a thing. YouTube is a thing. TikTok will be a thing. You need a strategy for reach, engagement and conversion. #dnr20
6. Spotify is the leading destination for podcasts. Unless you a national news provider with your own app, you probably need to be there. #dnr20
7. However, don’t forget that people still prefer reading to video or audio. Just. And probably not for long. #dnr20
8. Europeans have been slower to adopt email channels. Benchmark an open rate of 60%. Use hosts. Build loyalty. #dnr20
9. Offering exclusive competitions, discounts, and crosswords helps to create a more compelling offer. #dnr20
10. Older audiences prefer radio and email. Younger audiences prefer podcast and social. Know who you are trying to reach, and how. #dnr20
Easy! Now go build a journalism business. Data are from @risj_oxford. Interpretations and misinterpretations are all mine. https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2020-06/DNR_2020_FINAL.pdf #dnr20
